VEGAS.com campaign reveals secrets of the experts
VEGAS.com, the largest city site in the world, is set to launch new creative and a series of three 30-second spots for a 20...
Moonves: CBS upfront will be for all media
CBS's traditional upfront presentation in May will showcase the entire CBS Corp., not just the broadcast primetime lineup, CEO Les Moonves said this week...
Weather Channel Interactive debuts new products for upfront
The Weather Channel Interactive has revealed its 2008 upfront plans, announcing its first offering of video-based advertising on its mobile website. The company also...
Nielsen, Charter Comm. to commercialize set top tuning data
The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and...
Robinson Radio expanding in Richmond
Robinson Radio, a full-service radio agency is experiencing tremendous growth, which may seem counterintuitive such a traditional medium. Founded in 10/04, Robinson Radio expects...
National Grid names Mullen AOR
Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following...
Ken Taylor to run GM Planworks, post-Donlin
Starcom MediaVest has tapped Ken Taylor to return to GM Planworks as GM/President, replacing Dennis Donlin, who is resigning, effective 4/1. Taylor is EVP/group...
Digesting Nielsen's A2/M2 initiative
Janice Finkel-Greene tells TVBR it’s amazingly complex and Nielsen is taking on some really daunting tasks, including the local aspect, where local stations have websites and people download video from them, as opposed to the network websites.
ION to host upfront presentation May 1
ION Media Networks announced it will display its new programming and marketing initiatives for the 2008-2009 television season at its second annual Upfront sales...
Nielsen to launch image campaign with NYT
The Nielsen Company announced its inaugural global brand awareness campaign via a partnership with The NY Times Co., including the first exclusive ad arrangement...
Are traditional media really adjusting to the new digital world?
Frank Comerford, WNBC-TV NY – we used to control the time now the challenge is how do we get to these people who may have changed their traditional viewing habits.
Why Google is not out to “disintermediate” agencies
Google has the fifth highest market capitalization, after only nine years of existence. At the AAAAs last week, Tim Armstrong, Google's North American president...
Kathy Crawford on “Project Reinvention”
We spoke with MindShare President/Local Broadcast Kathy Crawford after her AAAAs panel session last week: “Project Reinvention.” The session was introduced by GroupM Global...
Marketing in a digital world
We’re seeing another trend with digital viewing: The Millennial Generation viewing programming “online only” -- skip the cable bill, keep the internet bill.
Verizon launches Spanish spots
Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband...