Roehm will not re-file suit against Wal-Mart
Ex Wal-Mart marketing exec Julie Roehm said that because a Michigan judge dismissed her lawsuit against Wal-Mart in August, honoring a provision in her ...
Toyota launches campaign via TV, print, online
Toyota launched a new corporate campaign, highlighting the company's economic impact, environmental commitment, and social responsibility. Built around the question "Why Not?," the campaign...
Presidential campaigns set for primary stretch drive
Ad money is flowing in Iowa, New Hampshire, Nevada and South Carolina, and with most states bunched up toward the front of the primary...
Yum Brands pulls ads; A&E pulls "Dog"
After the racial slur scandal last week with Duane "Dog" Chapman, the "Bounty Hunter" star of A&E, at least one major advertiser has left....
AOL and Campbell Soup launch food features
AOL and Campbell Soup launch food featuresAOL and Campbell Soup have launched "Dinner Tonight" and "Play With Your Food" on AOL Food (food.aol.com). "Dinner...
IPG acquires Translation Consulting + Brand Imaging
Interpublic Group has acquired Translation Consulting + Brand Imaging, a branded entertainment agency. Translation creates high-visibility promotions for marketers in youth and urban markets....
AOL will allow users to opt out of targeted ads
AOL announced it will give consumers enhanced notice and info about behaviorally targeted advertising. When fully implemented, a new program will deliver millions of...
Mediaedge:cia launches MEC Access
Mediaedge:cia has combined the resources of all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC...
Purina chooses SMS advertising to reach pet owners
Nestlé Purina PetCare has tapped Limbo, a mobile entertainment company, to sponsor daily, free text message alerts for pet lovers. Through Limbo's advertising-supported text...
SoCal radio gets a slice of Honda Helpful Awards
This Thursday will be the final day to submit nominations for the 1st Annual Honda Helpful Awards, a celebration that honors Helpfulness among residents...
LG launches campaign for digital appliance division
"Upgrade" is the central theme of LG Electronics' integrated campaign launched this week via Young & Rubicam's BrandBuzz. Designed to ignite the desire for...
Toyota joins Nature as corporate sponsor
Toyota has joined Nature, the PBS natural history series produced by Thirteen/WNET New York, as a corporate sponsor for the 2007-08 season. Toyota's commitment...
Questioning Nielsen's commercial ratings in report
Steve Sternberg, EVP/audience analysis at MAGNAGlobal, said in a primetime audience report Friday that the confusion and misinformation about viewing levels for the current...
RCS, Nokia to market "Visual Radio"
To mobile users, advertisers - RCS is working with Nokia to roll out the "Visual Radio" experience to radio listeners and cell-phone users. Visual...
New Applebee's campaign includes radio, TV, online
Via by McCann Erickson, Applebee's will introduce a new campaign 10/28 that begins a restaging of the brand and repositions the restaurants as a...