RCS, Nokia to market "Visual Radio"


To mobile users, advertisers – RCS is working with Nokia to roll out the "Visual Radio" experience to radio listeners and cell-phone users. Visual Radio enables mobile device users to receive FM broadcasts with fully synchronized interactive graphical content including info on artists, upcoming concert dates, etc. The service also allows stations to transmit visual ads at the same time listeners hear the spots on radio. RCS also announced a new version of its RadioShow software will work seamlessly with Visual Radio, so that the same rich content being seen on the mobile device will also appear simultaneously on multiple digital platforms including HD Radio, the Internet, DAB Digital Radio, DVB-H and more.