Univision, Vidal Partnership pact for Soccer reality strip
Univision and The Vidal Partnership announced a new soccer entertainment property, “El Juego Supremo” (The Ultimate Match). A high octane reality soccer competition series,...
Ludwig Enterprises launching new ad-supported network radio service
Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami...
24 Hour Fitness gets personal in new branding
24 Hour Fitness, the largest national fitness club chain, launched a new campaign starring actual club members who have overcome personal challenges through fitness....
Kathy Kline to lead Consumer Context Planning at Starcom
Starcom USA has appointed senior vice president Kathy Kline to the head of its consumer content planning (CCP) practice, meaning she will guide the...
Slurpee, Guitar Hero use radio in promotion
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven has partnered with Coca-Cola, Activision, and Microsoft in a marketing and...
“The Arby’s Rescue Brigade” challenges fight against ordinary fast food
Arby’s Restaurant Group announced the introduction of a new campaign that challenges consumers to join the fight against ho-hum, every day fast food. The...
Google takes AdWords to the TV for all users
Google said last week it’s opening up Google TV Ads to all US-based AdWords advertisers. The company made its TV ad system available to...
Radio-Mercury Awards finalists named
Burger King, Colonial Williamsburg, Coke Zero, Geico and Coors ads are among the finalists for The 2008 Radio-Mercury Awards, 5/21 in LA. The 2008...
ION Television presents new branding, lineup at upfront
ION Television solidified its evolution into a popular, general entertainment network aimed at the 25-54 demo at its annual Upfront presentation Thursday. The event...
Dan Mason introduces CBS Radio Digital Network to NYC buyers today
CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will...
Euro RSCG Worldwide wins Jaguar Digital biz
Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York...
NBC, Teleflora pact for Mother’s Day
NBC and Teleflora revealed the 15 semi-finalists in the nationwide search for “America’s Favorite Mom.” The inspirational stories of the three top moms in...
SpongeTech gets big increase in website orders after WFAN run
SpongeTech Delivery Systems has received a positive response in the form of "hits" and retail orders from the "spot" advertising airing on WFAN-AM New...
CCKA adds five
Clear Channel Katz Advantage (CCKA) announced the addition of five new executives. This latest group of new hires will add to the marketing staffs...
Agencies on posting: What needs to be done to make it work?
With all the news lately about the RAB reiterating posting will happen in radio and CBS Radio President of Sales Michael Weiss announcing his...