Univision, Vidal Partnership pact for Soccer reality strip


Univision and The Vidal Partnership announced a new soccer entertainment property, “El Juego Supremo” (The Ultimate Match). A high octane reality soccer competition series, “El Juego Supremo” marks the first Univision Network original branded soccer entertainment property. Nissan North America and Sprint are exclusive network sponsors.

“El Juego Supremo,” scheduled to air in the fall on the Univision Network, will bring together five soccer legends from Mexico and five from the Americas, including the U.S. These legends will assemble and train a team of rookies. Two legends from each team will serve as the primary coaches, and each coaching team will give 10 talented amateur soccer players the opportunity of a lifetime.

“We are thrilled to partner with The Vidal Partnership, Nissan North America and Sprint to bring our viewers an exciting new soccer reality competition,” said David Lawenda, president of advertising sales & marketing, Univision Communications Inc. “This innovative property represents Univision’s commitment to delivering our viewers exciting, quality programming that allows our marketing and advertising partners to connect with our viewers in a meaningful way.”

The new branded entertainment property marks the first collaboration between Univision and The Vidal Partnership, the largest independent Hispanic agency in the country. With Nissan North America and Sprint in mind, the agency and network generated a concept that would showcase the strength of both brands.

El Juego Supremo will allow viewers to follow the teams training in Mexico City and Miami. Viewers will witness the relationships unfold between the legends and the rookies, and the different personalities and conflicts make the legends’ task to inspire and lead rookies a challenge. Each of the five, one-hour episodes will end with an elimination match for each team. Each match will test the rookies’ talent. The final match between Mexico and the Americas will be broadcast live from a premier soccer stadium in the U.S.