Project Reinvention to activate radio side by end of year
After reading our story yesterday on “Project Reinvention” Kathy Crawford, MindShare President/Local Broadcast, addressed our call for radio to join the committee, which aims...
U.S. ad spend rose 0.6% in 2007
Nielsen reported that ad spend for FY 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.
Zimmerman wins Pep Boys
Zimmerman Advertising has been named agency of record for The Pep Boys - Manny, Moe & Jack, the nation's leading automotive aftermarket retail and...
“Project Reinvention” committee to meet
Radio needs to get someone on that committee as well. We just sat through rave reviews of TVB’s ePort electronic commerce system, which is already being used by 60 broadcast groups and 700+ stations
Boomers continue to defy precedent
You don't exactly need to forget the significance of 18-49 and 25-54, but if you set the ceiling on your target demo as low...
Focusing on digital
Omnicom Media Group announced the appointment of Matt Spiegel as CEO of Omnicom Media Group Digital (OMG Digital), effective April 1. In his new...
P&G signs to be sole sponsor
USA Network announced that Procter & Gamble will present the premier of the new scripted series “In Plain Sight” as sole sponsor on Sunday,...
Nexstar jumps 22 stations from Petry to Katz
Nexstar Broadcasting Group announced that it has signed a new long-term agreement for national sales representation with two units of Katz Television Group, a...
Media services available for political use
The presidential candidates get most of the ink, and most of the campaign cash, but there are thousands of other elections taking place underneath...
Scarborough thinks local
Scarborough Research announced that the company is evaluating the opportunity to expand its local market services and is in the process of “fully exploring”...
U.S. ad spend grew 0.2% in 2007
The ad market continued to sputter at the end of 2007 and finished the year with measured spending of 148.99 billion, up 0.2% compared to 2006, according to the latest data from TNS media intelligence.
Carat Programming’s latest ratings highlights
Carat Programming’s Broadcast and Video Beat took a look at the 25th week of the primetime season based on analysis of Nielsen Media Research...
SoCal’s W Radio 690 AM signs with Chivas USA
W Radio (XEWW 690 AM), Southern California’s all Spanish-language news, talk, sports and entertainment station has signed with Chivas USA to carry their games...
Interep partners with Venn Strategies for political ad dollars
Interep has retained DC-based Venn Strategies of Washington, DC to collaborate on a strategic initiative to increase radio’s share of political advertising expenditures during...
Arbitron releases RADAR 96
Arbitron released its March 2008 RADAR radio network audience reports (RADAR 96) covering January 11, 2007 – December 12, 2007, which includes PPM and...