Mediasmith to be SEGA’s AOR for print, digital
Mediasmith announced today that SEGA of America has engaged the company as their media agency to provide digital and print media planning and buying...
Dos Equis campaign uses radio, TV for “MIM” assistant
Dos Equis will launch a multi-faceted advertising and marketing campaign extension meant to find a new assistant for the Most Interesting Man (MIM) in...
Verklin to step down as CEO Aegis Media Americas; Sarah Fay to replace
Carat confirms that David Verklin, CEO of Aegis Media Americas is stepping down from his role later this year as Aegis Media Americas CEO—this...
CC Outdoor scores Budapest Airport
Clear Channel Outdoor has been selected by Budapest Airport for a nine-year contract for all advertising inside and outside the airport terminals as well...
Smithsonian Networks taps Trifecta for ad sales
Smithsonian Networks has engaged Trifecta Entertainment & Media as its exclusive representative for all of its ad sales operations. The announcement was made by...
Next New Networks names Bill Cella to advisory board
Next New Networks, a new media company that creates and programs online television networks for targeted communities, announced Bill Cella, chairman and CEO of...
CEA taps Carol Brady for DTV awareness
The Consumer Electronics Association has launched a new campaign to get the digital transition message across to senior citizens. The program is called “Convert...
SpongeTech advertising on Business TalkRadio Network, Lifestyle TalkRadio Network
SpongeTech Delivery Systems announced a campaign on two national radio networks. According to SpongeTech COO Steven Moskowitz, "We have started airing SpongeTech commercials for...
Starcom expands agreement TNS Media to include digital
TNS media research announced that Starcom USA has signed to utilize the DIRECTView service. Announced by DIRECTV and TNS in January, DIRECTView is the...
NBCU Digital Studio launches with OMD
NBC Universal today announced the formation of its new Digital Studio which has been created to develop and produce brand-centric, quality digital content experiences,...
Interep’s Local Focus signs re deal with URBan Radio
Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local...
WRKO brokers deal between Red Sox closer and Prime Motor Group
Boston-based Prime Motor Group announced that Red Sox star closer Jonathan Papelbon has signed on as the automotive group’s exclusive spokesperson.The deal, brokered by...
Sandusky Seattle first to earn RAB’s Certified Digital Marketing Consultant Accreditation
Sandusky Seattle became the first Radio group to earn Certified Digital Marketing Consultant (CDMC) accreditation from the RAB when 31 sales, promotion, and management...
MindShare restructures with media-neutral solution
Another media agency restructures for digital: MindShare announced a global reengineering of its business structure that streamlines the company’s operations by integrating traditional and...
Shop.org submits comments to FTC on behavioral ad guidelines
Shop.org, the digital division of the National Retail Federation, is recommending that the Federal Trade Commission move slowly in attempts to set voluntary guidelines...