ANA, 4A’s Team To Expand Online Ad Privacy


U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the Association of National Advertisers (ANA) reports.

The ANA, together with the 4A’s, are creating the “Responsible Privacy in Advertising Initiative.”


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