Gannett acquires Ripple6
Ripple6, a provider of social media services, will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only
JCPenney details Christmas campaign
JC Penney announced the launch of an integrated marketing campaign that highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy...
Circuit City vs. Best Buy radio buying compared
As Circuit City reorganizes under Chapter 11, Media Monitors decided to take a look at the two consumer electronics retailers and the way they...
NAB to distribute children's online safety PSAs
The NAB has partnered with the Department of Justice and the Internet Keep Safe Coalition, and will distribute PSAs promoting online safety for children....
Cars.com will be in Super Bowl
Cars.com announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that...
Super Bowl ad rates may be too high this time around
With ad rates for the Super Bowl running as high as $3 million for a 30-second spot, some marketers are wondering whether during these...
NYC leads PPM markets in share of audience to streams of AM/FM stations
The New York Radio Metro has the highest share (1.3%) of unweighted quarter hours credited to encoded Internet streams of AM/FM stations according to...
'RXP supports local business community during tough times
NYC rock station 101.9 RXP “The New York Rock Experience” is offering their assistance to small businesses during this economic downturn by providing free...
Database lets advertisers match TV viewing to purchases
In February, TRA (www.traglobal.com) introduced the only technology, Media TRAnalytics, that lets advertisers, networks and agencies match second-by-second television viewing to actual product purchases...
Mindshare, Sprint, NBCU name winning hero
After more than one million votes were cast, today NBC and Sprint announced the winning hero in the "Create Your Hero" campaign. The winning...
Spots in St. Louis and Auto Parts/Service detailed
Media Monitors reports according to Arbitron, St. Louis, MO is the 20th largest radio marketing with a population of 2,299,000. Last week in St....
“Sabado Gigante” signs Ford F-150
Univision’s “Sábado Gigante” (Giant Saturday) is the exclusive platform for the launch of an automotive brand with the unveiling of the 2009 Ford F-150...
Chrysler downsizing hits BBDO Detroit
BBDO North America on Thursday announced the immediate elimination of the equivalent of 145 positions, including full- and part-time workers, at its Troy, MI...
Radio advertisers get industry search engine
RadioAds.com opened for business last week today for radio advertisers to list their radio ads. RadioAds.com is a free search engine solely dedicated to...
Scatter market is shot, say buyers
According to a NY Post story, the television scatter market is in tatters. Demand for television ad time sold closer to the actual air...