“Best Investment Practices For a Recession”
The Mediabrands Family, which includes Initiative, Universal McCann, Magna, Magna Global, IPG Emerging Media Lab, ID Media, NSA, OSI, MAP, Sandbox and Wahlstrom, has...
Libby's to sponsor "Cooking With The Stars"
Paradise Kitchen TV debuts its newest television series, "Cooking with the Stars." The new show features host Chef Shaun Foley from Café Maxx in...
Verizon Wireless sponsors CC Radio HD2 stations
Taking it up from just a few markets to national, Verizon Wireless can now consider itself the first national advertiser to sponsor HD Radio...
Hallmark Channel combines Nielsen's ratings
Hallmark Channel and The Nielsen Company announced the family-friendly programmer has become the first cable television network to license The NielsenConnections Brand Target Audience...
Mountain Dew and Spike TV's Geoff Keighley team
Spike TV is teaming up with Mountain Dew and renowned videogame journalist and Spike TV host Geoff Keighley to introduce "The Next Great Game...
Radio listening up in RADAR 99
Radio reaches more than 234 million persons age 12+ over the course of a typical week, according to the RADAR 99 report which releases Tuesday. The latest national cumulative audience
U.S. ad spend down 1.7% thru September
Total measured ad expenditures in the first nine months of 2008 declined by 1.7% as compared to the same period in 2007, according to...
TiVo now lets advertisers reach viewers during pause
TiVo announced the launch of “Pause Menu,” the latest addition to its suite of interactive ad solutions designed to grab the attention of fast-forwarding viewers. Using the TiVo Pause Menu
Tukaiz partners with WGN Radio
Tukaiz, provider of marketing communications services, has expanded its strategic marketing partnership with WGN Radio, its first with a major consumer broadcasting company, to...
Global ad spend to fall .2% in ‘09
Global ad spend is expected to drop 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM Futures Director Adam Smith
Bob Coen becomes a bear
The dean of advertising forecasters, Bob Coen, Sr. Vice President, Director of Forecasting, Magna, has revised his outlook for US advertising sharply downward. Presenting his forecast at the UBS
WMMR-FM named Pepsi's 2008 "Promotional Partner of the Year"
Greater Media Philadelphia announced 93.3 WMMR-FM has been named "2008 Radio Station of the Year" for the Atlantic territory at the annual Pepsi Media...
Rick Boyko to judge 2009 Radio-Mercury Awards
Rick Boyko, acclaimed Director of the Virginia Commonwealth University (VCU) Brandcenter and former co-president and chief creative officer of Ogilvy & Mather, North America,...
ZO: No growth in global ad spend in 2009
ZenithOptimedia CEO Steven King forecasts world ad spend will decline 0.2% in 2009. North America and Western Europe are expected to decline by 5.7%...
Coen’s crystal ball update today
Advertising guru Bob Coen delivers his twice-annual forecast today at the UBS 36th Annual Global Media and Communications Conference in New York. No doubt...