NYMRAD to honor top 25 advertisers at holiday party
New York Market Radio Association (NYMRAD) celebrates 25 years of serving the needs of radio stations, representatives and the advertising community. This year the...
NAC partners with Doug Stephan’s Good Day
NAC, a spoken word sales organization which specializes in new business development strategies for talk media, announced its new partnership with Stephan Multimedia and...
Ad Council to utilize Backchannelmedia
Backchannelmedia that The Advertising Council is now utilizing its TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues...
Matt Feinberg leaves Zenith Media
After some 11 years, Matt Feinberg, SVP/National Radio; SVP/Director, Interactive Broadcast; Director/Radio, Zenith Media Services, has left the building in that company’s latest round...
Buyers comment on Nielsen-Cumulus deal
Cumulus Media and Clear Channel Radio have agreed to switch to Nielsen Media Research's reborn-ratings service from Arbitron in 50 and 17 markets, respectively, beginning in Q3 2009
PepsiCo names TBWAChiatDay AOR
PepsiCo announced it has selected Omnicom’s TBWAChiatDay Los Angeles as its communications agency for the Pepsi brand in the United States and Arnell as...
173 million ad exposures for AMNtv Platform
The Nielsen Company reported Arena Media Networks (AMN) delivered over 173 million video ad exposures through its AMNtv “Live In-Game” platform to fans attending Major League Baseball games
MediaBank integrates with Mediaguide for ad management
MediaBank, a provider of integrated technology solutions that help marketers and agencies manage the media buying process, announced its integration with Mediaguide, a radio...
Chicken wings and eye liner spots examined
Media Monitors reports according to Arbitron, Buffalo-Niagara Falls is the 52nd largest radio market with a population of 966,000. Last week the #1 spot...
RAB posts GM plea
RAB CEO Jeff Haley has sent out and posted a note from Betsy Lazar, Executive Director, Advertising and Media Operations, General Motors, that asks help from the radio biz on getting the government bailout
CBS Radio/Tampa debuts “2009 Partnership Program”
Ed Krampf, CBS Radio/Tampa Market Manager, has emailed a video to advertisers and potential advertisers describing a new sales strategy that will be offered up all of this week.
TVB calls for Live + 3 standard
In case there was any doubt, the Television Bureau of Advertising and its Board of Directors affirmed that TVB supports the use of Live + 3 program ratings as the standard for local buying and planning in LPM
NCC reaches $1 Billion mark
Not all media is crying the blues about ad dollars, that’s for sure: NCC, the cable television industry's ad sales representative of record, hit...
Citadel, Emmis, CC Radio sign for “Audience Reaction”
Citadel Broadcasting, Emmis Communications and Clear Channel Communications have signed with Media Monitors for its Audience Reaction service. The combination of instant listener reaction...
Initiative upgrades digital team
Initiative has promoted its US head of interactive operations Michael Hayes to EVP, Managing Director, Digital; and hired highly interactive professional Amy Auerbach to...