Big slowdown begins for local interactive advertising
Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline
Bob Neil bashes PPM in Q3 call
While reporting Q3 profit down 21% on declining revenue and softening economic conditions yesterday, Cox Radio CEO Bob Neil also had a few choice words for Arbitron’s PPM rollout
Diamond Foods launches Pop Secret ads
Diamond Foods has begun running national television advertisements for Pop Secret microwaveable popcorn, the latest addition to its snack portfolio. In October and November...
Timberland campaign features angry bees, wild dogs
The Timberland Company announced the launch of a new television, print and online campaign in support of its Earthkeepers collection of environmentally-conscious footwear and...
NBC Sports renews ADT
NBC Sports and ADT Security Services, an electronic security services provider, announced a multiyear renewal agreement for the ADT Golf Skills Challenge and ADT...
Pillsbury launches new branding
General Mills yesterday launched a major branding campaign, “Home Is Calling,” for Pillsbury in time for the holidays. It draws upon the appeal of...
October sales dismal for automakers
Sales of vehicles in the US plummeted in October to levels not seen in 25 years. Sales were down 31.9% during the month compared...
Twin Cities and elections ads detailed
This week, Media Monitors took a look at elections ads and Minneapolis-St. Paul, the 16th largest radio market with a population of 2,697,500. Last...
MySpace, Auditude partner with MTVN for ad-supported video
Instead of trying to take down all copyright-protected videos that its members post, MySpace announced it has partnered with Auditude, a new provider of...
SpongeTech launches radio campaign in Boston, Philly, Detroit and Chicago
SpongeTech Delivery Systems, a company which designs, produces, and markets environmentally sensitive packaging and product delivery solutions, will begin airing broadcast promotional advertising of...
Aegis' Bluestreak launches new ad serving platform
Bluestreak, a marketing technology company and division of Aegis Media, announced the availability of Bluestreak 5.0 as an enterprise-class ad serving platform specifically designed...
ABC Radio Networks, Comcast sign for E!, The Style Network, G4
ABC Radio Networks and Comcast Entertainment Group signed a product development and distribution agreement that will bring branded content from E! Entertainment, The Style...
Clear Channel already in a panic: 2009?
RBR has already received information that Clear Channel Radio Sales (spot), managed by Alan Korowitz is frantically fishing in the network radio pond. Like we’ve heard before with Citadel, we’ve heard
M&Ms partners with Martha Stewart
Mars Direct, a division of Mars Snackfood US, announced a collaboration between MY M&M’S Chocolate Candies and Martha Stewart Living Omnimedia. The collaboration, which...
Bravo scores Infiniti as exclusive sponsor
Bravo's "Inside The Actors Studio," hosted by James Lipton, returns, presented exclusively by luxury automaker, Infiniti. This multi-platform initiative is the first ever for...