Google beefs up search for TV ad platform
Google TV announced a new enhancement to its program targeting feature that will provide additional, relevant program targeting suggestions. Users can enter a keyword...
Millennium Sales & Marketing adds WPCH-TV
Millennium Sales & Marketing, a division of the Katz Television Group, today announced that it began representing Peachtree TV/WPCH-TV in Atlanta, one of the...
Dallas and airlines spots examined
Media Monitors took a look at airlines and Dallas radio spots this week. According to Arbitron, Dallas-Ft.-Worth, Texas is the fifth largest radio market...
MediaBank partners with Ad-ID
MediaBank, provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of...
Will the new national spot strategy work in 2009?
The big radio groups’ strategy for generating business in 2009 will likely have a significant effect on their bottom line. We broke this story first
Initative, DraftFCB sign MillerCoors for media
MillerCoors awarded its $400 million-plus media account to IPG’s Initative, DraftFCB and Kinetic, which will handle the business in a new unit called MC...
Hershey’s happy with radio effort
The Hershey Company recently found a way to double its profits in this precarious economy. In a recent Ad Age article, Hershey’s CEO, David...
Kohl’s launching Black Friday campaign
Kohl’s Department Stores revealed tremendous After Thanksgiving deals, continuing to establish itself as this season’s affordable gift destination that helps shoppers stretch their budgets....
BK to limit sodium in advertised kids meals
Burger King became the first quick service restaurant chain to announce that it is limiting sodium in all of its Kids Meals advertised to...
Next Project Reinvention meeting set
AAAAs EVP Mike Donahue tells RBR/TVBR the Project Reinvention Committee will be meeting in early January or before to decide what to do about...
What’s the future with Nielsen in radio?
We recently spoke with a buyer who wanted to remain anonymous, but had a lot to say about Nielsen’s entrée into radio this week...
Yellowbook's new campaign an interactive cliffhanger
Yellowbook, a national leader in the local search industry, announced the launch of new 'Say Yellow to the future' TV campaign executions that call...
WRTV newscast back with sole sponsor
Every Thursday, beginning November 20 and ending December 18, Central Indiana Chevy Dealers will present 6News at 7PM with Todd Wallace and Trisha Shepherd. ...
GM ad agencies under review?
According to a Reuters story, General Motors is reviewing its contracts with agencies and other vendors to see whether they should be renewed as...
Rock Jam announces KSTR as new sponsor
MBC Grand Broadcasting announced it is working with Rock Jam USA as the exclusive radio sponsor on the Western Slope. One of the largest...