Live TV Consumer Changes, And Its Ad Consumption Impact
In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. But, this means advertisers are losing their consumers. A new report examines the impact of time shifting on TV consumption and ad viewership.
The Hispanic Radio Podcast: How To Succeed In A Small Market
If you're in the smallest of Nielsen Audio-rated markets, or in a city where there are no ratings, attracting listeners — and advertising — has its challenges. But, what if you're serving a unique audience you can "own"? Spanish-language radio stations have emerged in that role, and in the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, RBR+TVBR Editor-in-Chief Adam R Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida by targeting Latinos with no other local media choices.
RAB2009 set for March 16-18 in Orlando
RAB2009 will take place at the Rosen Shingle Creek Resort in Orlando, March 16 to 18, 2009. Sheila Kirby, President, Strategic Sales Development for...
Barnes & Noble launches campaign for NOOK eBook reader
Barnes & Noble has introduced a major campaign for its popular NOOK eBook Reader, which explores the personal, transportive nature of books and Barnes...
Dreams come true in 2009 Dodge Journey campaign
When Dodge launches the campaign for its first crossover vehicle, the 2009 Dodge Journey today, it will feature one of the largest digital launch...
Jackson Hewitt files suit against H&R Block
It looks like the crux of the suit stems from H&R Block claiming that its Second Look Review program, which reviews past tax returns...
RAB re-launches website
The RAB says the new site was created with today’s mobile salesperson in mind, via a responsive design that automatically reacts to a visitor’s...
FIAT explores "Alternate Routes" in CBS Radio effort
It’s a storytelling series on CBS Radio stations via two-minute vignettes to air in targeted markets. FIAT’s branding effort was designed for both radio...
NCBCP and AURN announce joint Get Out the Vote initiative
The National Coalition on Black Civic Participation (NCBCP) and American Urban Radio Networks (AURN) have launched a nonpartisan radio campaign aimed at ensuring Americans...
Obama turns to radio in SC
South Carolina has elevated importance in the 2008 primary season, scheduled for 1/29/08 - a week ahead of 2/5/08, otherwise known as Super Duper...
Lowe’s Powers Up TV Spots
With a big pharmaceutical brand at the top, the No. 2 advertiser using Spot TV last week is a big home retailer — and not The Home Depot.
Huggies gets major backlash from “The Dad Test”
Pennsylvania dad Chris Routly has launched an online petition asking Huggies to yank the ads.
Interep partners with Venn Strategies for political ad dollars
Interep has retained DC-based Venn Strategies of Washington, DC to collaborate on a strategic initiative to increase radio’s share of political advertising expenditures during...
Tanqueray launches “Resist Simple” campaign
The new campaign launched 7/1 in the US, just in time for the July 4th holiday weekend, with broadcast and out-of-home ads and in...
Wizzard Media signs podcast advertising deal with POWERade
Wizzard Media podcasting network has signed Coca-Cola’s POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network. The POWERade campaign will...