The RAB says the new site was created with today’s mobile salesperson in mind, via a responsive design that automatically reacts to a visitor’s screen size so members can search for vital sales intelligence, consumer insights and sales material support no matter if they’re on their desktop, in the office, or over any mobile device. On top of the available search tools, visitors can also connect with the RAB via social media websites, such as Facebook, Twitter, and YouTube.
The section for radio managers, AEs and associate members is navigated through the “7 Steps to Selling Success,” a set of principles reinforced through RAB Professional Development training and certification courses. It features sections devoted to prospecting, appointments, research, creative, and proposals and presentations. Managers will also find their own dedicated section with important links to RAB Professional Development, management articles, and sales tips.
AEs will find a number of new and exciting features including “Trending Now on RAB.com.” Based on real-time traffic across the new RAB.com, account executives will see what topics, articles, reports, etc. are growing in popularity.
RAB services such as Articles on Demand, Instant Backgrounds, prospecting reports, consumer profiles, commercial scripts, mp3 commercial audio and RAB’s co-op library are all available on the site.
The section devoted to advertiser and agency visitors features case studies, consumer insights, creative, planning, buying, research and revenue statistics. Visitors needing expert help with research, planning or execution can also reach out to the RAB Business Development team directly by filling out an AskRAB form on the site.
“The RAB prides itself on delivering the most current products, information and resources to our members,” said Erica Farber, president and chief executive officer, Radio Advertising Bureau. “Redesigning this site with total mobile capabilities was a ?must have?. In order to remain competitive, our members need to access current services and data while on the go.”
