JCPenney Powers Radio
In last week’s Media Monitors Radio Spot Ten, JCPenney powered into #1 with 39,551 spots
McGavren Guild adds WLFM-FM Chicago
McGavren Guild Media has reached an agreement to rep WLFM-FM, “87.7FM, Chicago’s Smooth Jazz.” Broadcasting from atop the Hancock Center and helmed by SVP/GM...
SiriusXM’s Latest Ad Campaign Drops
Thanks to creative from an independent Black-owned advertising agency, Translation, the second "season" of SiriusXM's national ad campaign has been released. This sees three new spots tied to the overarching theme, "The Home of SiriusXM."
Introducing The ‘U.S. Audio Media Forecast’
It's being called "the most comprehensive and in-depth source of econometric data and analysis covering the entire U.S. audio media industry for the 2019-2023 period by all three industry KPIs. Here's your first look at PQ Media's "U.S. Audio Media Forecast," which covers over 40 audio media platforms, channels and categories.
Six-Second Ads? FOX’s First Delivery Is To Teens
Come August 13, Duracell and Mars will have six seconds of airtime to make a brand impression with FOX viewers. Will the teens and pre-teens tuning in simply tune out, or will they remember the products and consider purchasing them?
NYT Builds Podcast Unit
The New York Times is building a podcast unit this week.
NBCU, and Nielsen creating sales metrics through Nielsen's "Fusion" product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed buying decisions through the...
CAB comments on Nielsen announcement
The Nielsen Company is aiming to make Live + Same Day the primary ratings data stream in LPM and Set Meter markets, but first...
The InFOCUS Podcast: Mark DiMassimo
Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE
MAGNA GLOBAL partners with Adap.tv
As part of its stated commitment to deliver 50% automation to its buying process by 2016, MAGNA GLOBAL, the investment unit of IPG Mediabrands,...
State Farm sponsors Z100’s Hometown Hero competition
Clear Channel’s CHR Z100 (WZHT-FM) New York announced the launch of Z100’s 4th annual Hometown Hero competition presented by State Farm and powered by...
John Hancock Funds asks "Who Knew"?
The new campaign has television ads running from 2/14 through 6/25 on Bloomberg, CNBC and Fox Business. Online ads will appear during the same...
Restore our Future spends $10 million on new campaign
The pro-Romney super PAC Restore Our Future (ROF) is out with a $10 million TV ad buy across 11 presidential battleground states, including Colorado,...
Drugs, Insurance and Burgers: TV’s Top Spots
A look at the latest Spot Ten TV report shows a pharmaceutical brand is now the leader at the stations monitored by iHeartMedia-owned Media Monitors. That hardly takes away the continued fight for consumers being waged by auto insurers through the use of spot TV.
FreeWheel Spins NBCU Networks Closer To Addressibility
Comcast's FreeWheel ad placement offering is now being charged with leading "ad decisioning" across the company's NBCUniversal properties. It is accomplishing the feat through the use of FreeWheel's newly launched AutoScheduler technology.