Live TV Consumer Changes, And Its Ad Consumption Impact


Fast-forward, pause, rewind.

In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. You can record it and watch it later … and with that, fast-forward, pause or rewind.

The concerns: people aren’t watching live TV anymore and advertisers are losing their consumers.

A new report examines the impact of time shifting on TV consumption and ad viewership.

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