McDonald's uses radio for new coffee ads
The LA Times reports McDonald's has launched a major push in support of its McCafe specialty coffee drinks. The company says the effort, which...
Papa John’s debuts New “Papa’s in the House” campaign
Papa John’s Pizza has launched a new campaign letting everyone know that the next time they order a Papa John's pizza for delivery, they...
Model Tori Praver is thinking Arby’s
It’s every guy’s fantasy – you’re sitting there, minding your own business, when a gorgeous model saunters up and says, “Call me.” This spring,...
What’s up with the upfront?
Yesterday, we spoke with Shari Anne Brill, SVP, Director of Strategic Audience Analysis, Carat to find out how the upfront is faring so far. She tells us that for NBC’s in-front, there was very little information
Petry scores Xinhua Sports & Entertainment
Petry Network has signed a sales rep agreement with Xinhua Sports & Entertainment, Ltd, a leading sports and entertainment media company in China, to...
Bravo unveils sponsors for “The Fashion Show”
Bravo has inked multi-platform deals with four sponsors including TRESemmé, Propel vitamin enhanced water beverage, a major wireless carrier and a health and beauty...
McCann confirmed as 2012 Olympics marketing body
McCann Worldgroup has been confirmed as the official marketers for the 2012 London Olympics. McCann, which is owned by the Interpublic Group of Companies,...
US ad spend down 4.1% last year
Total advertising expenditures declined 4.1% in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence. Ad spending during Q4 2008 plunged 9.2% against the same
Azteca America hypes 2009-2010 upfront
Azteca America, the fastest-growing Hispanic television network in the U.S., announced the launch of its 2009-2010 upfront season."Our upfront model is based on the...
CBS launches campaign for the Upfront: “Only CBS”
More than two weeks in advance of its formal Upfront presentation at Carnegie Hall on 5/20, CBS launched a national media campaign to advertisers...
NBC unveils 2009-10 lineup
NBC unveiled programming for the 2009-2010 television season announcing the pickups of six new series featuring four new dramas including "Trauma," "Parenthood," "Mercy" and...
Nexstar moves 26 stations to Katz for national sales
Nexstar Broadcasting Group announced it expanded its national sales agreement with Katz Television Group to include the representation of 26 additional stations in 13 markets, including the newly acquired
Kia Soul/Hense effort to debut today
Adult Swim is premiering an unprecedented program this May featuring the Atlanta-based graffiti artist “Hense” while he unveils his newest canvas, the all-new Kia...
NAB partners with HHS on Swine Flu
NAB and the Department of Health and Human Services (HHS) are working together to educate the public about the swine flu virus. Radio and...
Marketers already aiming at Swine Flu ads
As fears of swine flu spread, companies ranging from soap and hand-sanitizer manufacturers to makers of designer face masks are ramping up their marketing...