Mutual of Omaha sponsors new commercial format on Hallmark
Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a...
Cox Marketing Services partners with Orlando
Cox Radio’s Cox Marketing Services has partnered with the City of Orlando for a new public safety campaign designed to decrease juvenile crime throughout...
Gas Station TV, Toyota team for “Prius Neighborhood”
Gas Station TV and Toyota announced the launch of "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts...
Nationwide is on CMT Music Awards’ side
Nationwide Insurance will share behind-the-scenes photos from the 2009 CMT Music Awards with fans through Twitter. Nationwide is a sponsor of the CMT Music...
Radio reaches more than 235 million persons
So says Arbitron, regarding age 12 and older over the course of a typical week, according to the RADAR 101 National Radio Listening Report which releases Monday, June 22, 2009. Listening to RADAR
Washington Times sponsors Rick Amato Show
The Washington Times is expanding its award-winning journalism by becoming the title sponsor of the Rick Amato Show on KCBQ 1170 AM, in San...
JWT: Today's brands in danger of “Genericizing”
Marketers must evolve how they handle short-term selling tactics -- a primary focus of brand activity during this recession -- or they risk their...
Southwest Airlines presents “Mr. Destination”
The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, it is...
Sun Radio Network signs “Xtreme Radio”
Sun Radio Network announced the signing of a long-term advertising and affiliate rep deal with New York based “Xtreme Radio with Stephen Baldwin &...
JHU, partners launch “Research Means Hope” campaign
The JHU Gazette reports with medical science on the verge of numerous breakthroughs to cures and treatments for a host of human diseases, a...
TNT unveils “Random Acts of Brideness” promotion in NYC
On 6/15, the day before the new original series “Wedding Day” premieres, TNT will commit “Random Acts of Brideness” in New York. A collection...
Amazon turns to customers for new campaign
Amazon.com announced the “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for...
PNC selects Deutsch as new AOR
PNC Financial Services Group (PNC) has selected Interpublic's Deutsch as the bank's AOR. Doner Detroit has held the account since 2001. PNC, it is...
RE/MAX rolls out new straight-talking TV ads
RE/MAX promotes its brand with a strategic media mix of television, cable, radio, print and Internet advertising, and has recently made the move into...
Backchannel's clickable TV hits 400-day milestone
As of June 5, Backchannel Media’s Clickable TV has been operational for 400 days on WCVB ABC Channel 5 in Boston. According to Director...