Aflac Duck gets new TV campaign
Aflac has launched a new television commercial titled, "Farm," that combines the trademark humor of the Aflac Duck with a critical message about the...
Starbucks and MSNBC join forces
Starbucks Coffee Company and MSNBC have formed a marketing relationship to highlight Starbucks coffee products on "Morning Joe," the cable network's morning program hosted...
Total Traffic Network partners with EarthCam
Clear Channel Radio’s Total Traffic Network signed a deal with EarthCam, the international leader in webcam technology, to supply the installation, software and infrastructure...
Wells Fargo/Wachovia launches campaign
Wells Fargo, which now owns Wachovia, has launched a campaign that features both banks. The campaign began Sunday in The New York Times and...
Zucker: TV advertising has “bottomed out”
Is it just the usual upfront posturing or a light at the end of the tunnel? Television advertising has “bottomed out” and broadcasters may...
Cox Marketing Services signs Northrop Grumman
Cox Radio announced that its Cox Marketing Services division has launched its newest initiative, “Operation Success,” with the support of Northrop Grumman. Operation Success...
Wendy’s puts creative, media in review
Wendy’s International, part of Wendy’s/Arby’s Group, announced it is reviewing its national agency resources. The first phase of the agency review will focus on selecting a lead agency to integrate
BBDO sends letter on Chrysler receivables
The Media Financial Management Association (MFM) and its BCCA subsidiary have learned that a letter agreement is being sent by BBDO to vendors with
FDA issues DTC ad guidelines
The Food and Drug Administration just released proposed guidelines for drug and medical device television ads meant to reduce diversions to consumers. Reuters reported...
Air America establishes in-house sales division
Air America Media has created “AAM Network Sales,” an in-house network sales division, representing all Air America shows and products to media agencies and...
Vatican Radio to air advertising
BBC News reports Pope Benedict has given his blessing to taking ads on Vatican Radio, the voice of the Roman Catholic church. The broadcast...
Food Lion launches “Great Price Hunters” via radio, TV
Food Lion debuted a new campaign yesterday highlighting its price position and neighborhood convenience in key markets.“Great Price Hunters” is the foundation for the...
CBS Outdoor launches a text messaging platform for advertisers
CBS Outdoor has launched an innovative text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text...
Univision unveils 2009-2010 season
Univision announced its programming line-up for Univision, TeleFutura and Galavision in the 2009-2010 season. The new programming slate includes the exclusive Spanish-language broadcast of...
U-Store-It launches TV, radio campaign
National self-storage operator U-Store-It has launched its first-ever television and radio effort to promote its new “lowest price guarantee” and the potential for customers...