Where’s my share of the advertising pie?
Everybody knows that it has been challenging to say the least in the advertising business, and L. McDuff has boiled the entire mess down...
NBCU teams with Microsoft for “Bing”
NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help...
Penske to buy Saturn
Penske Automotive Group, an international automotive retailer, has signed a Memorandum of Understanding with GM to purchase the Saturn brand. If the transaction is...
Sopranos actor surprised by Italians' reaction to MillerCoors campaign
The Chicago Sun-Times reports actor Frank Vincent from the former HBO mobster hit "The Sopranos" thinks his fellow Italian-Americans need to lighten up. The...
Microsoft unveils Bing TV ad
Microsoft has rolled out the first television ad for its Bing search engine, as part of its upcoming multiplatform campaign via JWT, branding Bing...
Coca-Cola Partners with BET this Summer
What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity....
GM kicks off “GM Reinvention”
As part of its rebirth after declaring bankruptcy this week, General Motors has launched a new campaign. "Let's be completely honest, no company wants...
WPP cutting jobs, reports 6.7% drop in revenue
WPP, the world’s largest agency conglomerate, reported lower sales for Q1 and said in a statement it has been cutting jobs to safeguard profitability....
NBCU pacts with Hallmark Cards
NBC Universal has signed with Hallmark Cards, which incorporates film properties from Universal Partnerships & Licensing (UP&L) and television properties from the NBC Universal...
Pulse87 and Fuze Beverages ink cross-promotional deal
Mega Media Group announced an integrated cross promotional partnership between Pulse87 and Fuze Beverage, a division of the Coca Cola Company. The agreement will...
Ad Council, National Responsible Fatherhood Clearinghouse join ESPN
They are launching a new series of national PSAs this week designed to show dads the critical role they play in their children's lives....
Agencies will work with GM thru bankruptcy
Although GM already owes millions of dollars for ad time and space, it probably won't have any trouble buying even more, reports the NY...
Julie Roehm on the GM, Chrysler bankruptcies—Part II
Given the news that GM declared bankruptcy this week (and Chrysler recently as well), Fox Business News contributor; marketing consultant to
RAB issues personal membership program
The RAB is launching a new Personal Membership program to provide Radio sales pros with a higher level of service and support. The program...
Mediaguide, StratosAudio launch StratosMedia
Advertisers placing buys on radio now have access to a suite of nationwide interactive radio services that drive a results-based offering. Mediaguide and StratosAudio...