Amazon turns to customers for new campaign
Amazon.com announced the “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for...
PNC selects Deutsch as new AOR
PNC Financial Services Group (PNC) has selected Interpublic's Deutsch as the bank's AOR. Doner Detroit has held the account since 2001. PNC, it is...
RE/MAX rolls out new straight-talking TV ads
RE/MAX promotes its brand with a strategic media mix of television, cable, radio, print and Internet advertising, and has recently made the move into...
Backchannel's clickable TV hits 400-day milestone
As of June 5, Backchannel Media’s Clickable TV has been operational for 400 days on WCVB ABC Channel 5 in Boston. According to Director...
Lifetime, Mary Kay announce partnership for Army Wives
They are partnering on a multi-faceted media and marketing program to promote the season three launch of the Network's hit drama series Army Wives, 2008's number one basic cable program
Ando Media completes audience survey for CC Radio
In partnership with Clear Channel Radio, Ando Media has completed the most comprehensive radio listener survey ever undertaken. Advertisers will be able to use...
Dunkin' Donuts introduces new wake-up wrap campaign
This summer, Dunkin' Donuts wants Americans to take a bite out of breakfast without taking a bite out of their budget. Dunkin' Donuts, America's...
US ad spend fell 12% in Q1
The Nielsen Company reported U.S. advertising for Q1 was down 12% compared to the Q1 2008. Preliminary figures show that U.S. ad expenditures declined...
Where’s my share of the advertising pie?
Everybody knows that it has been challenging to say the least in the advertising business, and L. McDuff has boiled the entire mess down...
NBCU teams with Microsoft for “Bing”
NBC Universal, as part of its ongoing effort to develop creative promotional opportunities beyond traditional 30-60 second spots, has collaborated with Microsoft to help...
Penske to buy Saturn
Penske Automotive Group, an international automotive retailer, has signed a Memorandum of Understanding with GM to purchase the Saturn brand. If the transaction is...
Sopranos actor surprised by Italians' reaction to MillerCoors campaign
The Chicago Sun-Times reports actor Frank Vincent from the former HBO mobster hit "The Sopranos" thinks his fellow Italian-Americans need to lighten up. The...
Microsoft unveils Bing TV ad
Microsoft has rolled out the first television ad for its Bing search engine, as part of its upcoming multiplatform campaign via JWT, branding Bing...
Coca-Cola Partners with BET this Summer
What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity....
GM kicks off “GM Reinvention”
As part of its rebirth after declaring bankruptcy this week, General Motors has launched a new campaign. "Let's be completely honest, no company wants...