ESPN Deportes launches Sportscenter campaign
ESPN Deportes announced the launch of the network’s first SportsCenter ad campaign, “Sports Expert”, which features world renowned soccer star Lionel Messi, as well...
Florida Department of Citrus issues RFP
The Florida Department of Citrus, an executive agency of Florida government charged with the marketing, research and regulation of the Florida citrus industry, has...
Upfront deal-making down some 15%
CNBC reports advertisers bought about 15% less commercial time from networks ABC, NBC, CBS and Fox for the upcoming TV season and — for the first time in years — paid less
Earl Scheib launches new campaign
Earl Scheib Paint & Body has launched a new ad campaign highlighting Earl Scheib as the economically savvy choice for car painting and car...
Boost Mobile broadens appeal among Hispanics
Boost Mobile continues to take a stand against what may be perceived as abuse by many Hispanic wireless customers (hidden fees, hidden penalties, etc)...
Flanigan’s celebrates 50th Anniversary with radio
Fifty years ago, Joe “Big Daddy” Flanigan started a chain of liquor stores and lounges that has morphed into a South Florida favorite. Flanigan’s...
USA creates vignette for 2010 Kia Forte
USA and Kia Motors America are re-teaming around the hit original series PSYCH to help market the automaker's all-new 2010 Kia Forte compact sedan....
Coupons.com unveils first TV campaign
Coupons, Inc., provider of digital coupons, debuted a new national television campaign 8/1 titled, “There’s A Better Way to Save.” The campaign aims to...
P&G, NFL agree on sponsorship deal
The AP reports Procter & Gamble and the National Football League are teaming up in a major new sponsorship deal. P&G says four of...
Anti-Dobbs ad kept off CNN
Cable operators are allowing Media Matters to air advertising disapproving of CNN’s Lou Dobbs and his comments on the situation regarding Barack Obama’s birth...
The Tacher Company opens Boston office
Managing partners, Joe Costello and Greg Tacher announced the opening of a new radio rep office in Boston, under the management of Peter Larsen....
Lifetime signs L’Oreal, Garnier for “Runway” series
Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have entered into an exclusive, multi-platform promotional arrangement and sponsorship of the sixth season of...
“Get Your Island On” with radio Maliboom Boom
Malibu, the Caribbean Rum, introduces its newest global campaign, Radio Maliboom Boom, as part of its ongoing "Get Your Island On" crusade. The Radio Maliboom Boom campaign brings the
KMG to sell ads for Pandora
Pandora Media, the top online personalized radio service provider, and Katz 360 Sales’ Katz Online Network announced Katz will start selling audio ads for...
Cash runs out for clunkers
It's taken less than a full week to deplete the entire $1 billion allocated by the government for the Cash for Clunkers program. The...