Zune HD launch gets campaign


Zune HD, the next generation of Microsoft’s portable digital media player, is available now for pre-order and is set to hit store shelves 9/15 (see related story in Engineering Business Report). The HD Digital Radio Alliance is supporting the Zune HD pre-sale and September product launch with a heavy flight of 30-second radio spots in 100 markets (700 radio stations).  To listen to the spots, visit www.hdradioalliance.com.