CANNY signs Blue Mountain Cable
Dan Viles, general manager of Cable Ad Net New York, and George Uritis, owner of Blue Mountain Cable announced the launch of cable insertion...
Ford kicking off Taurus ad campaign
Focusing on technology, innovation and style, the 2010 Ford Taurus campaign debuts 8/4, targeting discerning consumers with a high-tech, detail-oriented focus on technology, innovation...
Westwood shareholder vote: what to expect on the ad side
Westwood One has its next shareholder vote next week. We’ve been hearing some detail on some of their numbers on the sports side that...
Big Brands loving Clear Channel Radio
Ad Age posted a story on how Verizon, Campbell Soup and Scotts Miracle-Gro are using CC Radio to reach consumers and what marketers are...
Wendy’s taps Kaplan Thaler Group
Wendy’s named The Kaplan Thaler Group as its lead creative agency with responsibilities encompassing advertising, media planning, digital marketing and restaurant activation. Kaplan Thaler...
Outdoor Channel strikes deal with Mossy Oak
Outdoor Channel has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of...
Eight O'clock Coffee sponsors "Mad Men" via social media
In anticipation of the 8/16 premiere of AMC’s drama “Mad Men,” the network announced a series of three viral marketing and social media applications...
Upfront CPM rates down single digits
The upfront market appears to be finishing up end, according AdAge, which said media buyers expect the marketplace to wrap up anytime between the...
FiOS TV, Viamedia extend ad rep deal
Verizon FiOS TV and Viamedia, the cable industry's leading independent cable rep firm, announced an extension of their relationship, with Viamedia as the ad...
Better Government Association to launch campaign
The Better Government Association (BGA), a newly formed 501 C4 non-profit association, will be making a splash into the debate on Cap-and-Trade, national health...
Networks drop rates in upfront
The Wall Street Journal reports advertisers are getting cheaper rates in the upfront fray than a year ago for the coming TV season. Both sides had been locked in a tug-of-war over prices since May
New Junior League campaign using radio
The Association of Junior Leagues International has commissioned a new PSA campaign that it hopes will dispel the leagues’ elitist image and attract new...
Brett Favre joins Sears campaign
The anticipation surrounding Brett Favre's decision to sign with a football team has reached a fever pitch. So, it was with the secrecy and...
Microsoft, Apple at loggerheads
It can be dangerous to mention your competitor in an ad. In this case, one company claimed to be cheaper than the other. It...
A milestone for radio ad e-commerce platform
Marketron Broadcast Solutions announced that Marketron Exchange has passed the 7,000 order mark. That’s all been achieved since the e-commerce platform launched with Katz...