Mighty Brand infomercials take a break for Billy Mays
The companies responsible for the Mighty brand product line, Mighty Putty and Mighty Mendit, announced that television ads featuring Billy Mays will not run...
MasterCard invites consumers to “Break in a Pair of Jeans”
The “MasterCard 2009 Break in Your Jeans” campaign is rewarding cardholders with an opportunity to win a personally designed travel experience with those they...
DDS, NCC strike electronic cable order partnership
Now cable has its own ePort system: National Cable Communications (NCC)--the largest cable TV ad sales firm in the country owned by Comcast, Cox...
Zurich names Mindshare for media; Cowdell comments
Zurich Financial Services Group (Zurich) has named GroupM’s Mindshare to manage Zurich’s Group-wide media account with immediate effect. The newly assigned media account, also...
Lance Armstrong and Nike debut “Driven” commercial
Nike and the Lance Armstrong Foundation joined forces Sunday in an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors,...
Citgo campaign focuses on the “Faces of Citgo”
Possibly to downplay being owned by Hugo Chavez’s Venezuelan government, Citgo Petroleum kicked off its 2009 consumer advertising campaign in June. This year, consumers...
BBDO Worldwide wins Network of the Year at Cannes
For the third year in a row, BBDO Worldwide won Network of the Year honors at the 56th Cannes. 21 BBDO agencies combined to...
Furman Roth creates radio spots for B&H Photo & Video
In response to the current economic slowdown, Furman Roth Advertising in New York has just produced seven new radio spots for B&H Photo &...
RADAR 101 cume estimates show strength of network radio
Arbitron released cume audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying...
Ads: Most interested in, not influenced by
A recent Harris Poll found that 55% of surveyed Americans find advertising – any type – to be either very or somewhat interesting (8%...
SciFi's Ghost Hunters, Roto-Rooter launch “bathroom reader book”
We wonder what the reach and frequency of this campaign might be! Roto-Rooter has unveiled its latest creation to bring joy and relief to...
NTRA radio campaign wins at Cannes
For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And...
Karmazin names Sam Benrubi SVP/Ad Sales?
RBR sources tell us Sirius XM CEO Mel Karmazin has replaced its SVP/Ad Sales Paul Turcotte with Sam Benrubi. Turcotte, who we heard was...
Retirement Living TV taps Apex for DR
Retirement Living TV (RLTV) appointed Apex Media, a Cross MediaWorks company as their direct response agency. Apex will be specifically handling short-form direct response...
HD Radio Alliance to launch new consumer campaign
The HD Radio Alliance has a new marketing campaign. Q3 2009 advertising will showcase new portables. The HD Radio Alliance and 10 committed radio...