Friedman’s Home Improvement, Maverick Media strike media deal
Friedman’s Home Improvement and Maverick Media Santa Rosa (CA), have entered into an annual partnership in the interactive media space. The partnership includes multiple...
WorldLink teams with AmericanLifeTV
WorldLink, a multiplatform ad sales firm, has entered into an exclusive agreement to oversee all DR ad sales for Baby Boomer cable web AmericanLife...
TargetSpot responds to Triton-Ando merger
As Triton Media just announced that it acquired Ando Media, Eyal Goldwerger, CEO of TargetSpot, the nation's largest Internet radio ad network, had this...
TargetSpot launches new measurement platform
TargetSpot, the nation’s Internet radio ad network, has launched “TargetSpot Analytics”, a proprietary response tracking and reporting system that provides advertisers with deeper insight...
Jennie-O Ad campaign inspires viewers to live healthier
No matter who they are, people put a premium on their health; virtually everyone wants to be well…but without giving up the things they...
WE tv rolls out campaign for “My Fair Wedding”
WE tv will usher in season two of its original wedding makeover series, “My Fair Wedding with David Tutera,” through a multi-platform national marketing...
235 million listen to radio every week
Radio reaches more than 235 million persons age 12+ over the course of a typical week, according to the RADAR 102 National Radio Listening...
“Dora Loves Puppy” line launches at Kmart
Kmart and Nickelodeon/Viacom Consumer Products announce the launch of "Dora Loves Puppy" - an exclusive apparel, toy and specialty goods line designed around top-rated...
Coca-Cola reaches out to multicultural teens via radio, TV
Coca-Cola is rolling out new marketing programs to encourage Hispanic consumers to pursue their dreams and connect with multicultural teens. In addition, the company...
CC to award $1 million in free advertising
This, across the company’s radio, digital and outdoor platform to the top three winners of the 4A’s 2009 O’Toole Awards. The grand prize winner...
Ad rates coming in low for “Leno”
WSJ reports fans of Jay Leno may have high expectations for the comedian's new show beginning Monday night. But in the weeks leading up to NBC's launch of "The Jay Leno Show," advertisers are buying
American Family, NBCU, CBS Radio and join forces
American Family Insurance, along with media partners NBC Universal, MSN and CBS Radio/Katz Advantage, will launch a major fall marketing campaign, integrating entertainment and...
Doritos offers NFL fans $5 million
After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA...
USRN to rep Today’s Bits
United Stations Radio Networks has signed an agreement to sell national network commercial time for Today’s Bits, a daily service that provides an audio...
Ando Media enters MRC Accreditation Process
Ando Media has entered into the Media Rating Council’s (“MRC”) Accreditation process for Ando’s Webcast Metrics real-time internet audio measurement product. MRC accredits audience...