New Junior League campaign using radio
The Association of Junior Leagues International has commissioned a new PSA campaign that it hopes will dispel the leagues’ elitist image and attract new...
Brett Favre joins Sears campaign
The anticipation surrounding Brett Favre's decision to sign with a football team has reached a fever pitch. So, it was with the secrecy and...
Microsoft, Apple at loggerheads
It can be dangerous to mention your competitor in an ad. In this case, one company claimed to be cheaper than the other. It...
A milestone for radio ad e-commerce platform
Marketron Broadcast Solutions announced that Marketron Exchange has passed the 7,000 order mark. That’s all been achieved since the e-commerce platform launched with Katz...
Taking outdoor into outer space
Imagine you’re spending a romantic evening with that special someone, and things begin to get serious in the best way, and you both glance...
State Farm signed for Univision webnovela
Univision Interactive Media, the interactive division of Univision Communications, and Endemol USA announced that insurance giant State Farm will be a sponsor of this...
A candy bar is looking for a director
Nestle USA, the maker of the Butterfinger candy bar, is looking for a director. The mission: create a video showing just how far you’d...
Apple wants Microsoft commercials stopped
You know a commercial is working when the competition starts complaining about them. According to Microsoft COO Kevin Turner, that’s exactly what’s happening with the company’s current “Laptop Hunter”
Ad firm specializes in fast food
MDB Communications of Washington DC thinks it has a special handle on putting people in the seats or at the drive-up window of quick...
New FedEx campaign skips broadcasters
A few months after deciding not to advertise on the Super Bowl because it is too expensive, FedEx has launched a new advertising campaign that is video, but totally Internet-based. The three-minute
Infiniti unveils new ad strategy
Automaker Infiniti is holding a summer-long sales event this year, but instead of relying on the traditional :30 spot, it’s going to break the...
Fifth Third bank targets Hispanic market
Cincinnati-based Fifth Third Bank will be taking to radio, among other platforms, to promote its "The Things We Do for Dreams" campaign, although those...
Famous Footwear launches first national ad campaign
The St. Louis Business Journal reports Brown Shoe Co. has launched its first nationwide branding, advertising and social media campaign for its Famous Footwear...
ESPYs V Foundation Auction raises $1 Million
The fifth annual ESPN Radio “Don’t Give Up" ESPYs V Foundation Auction raised $1,035,512 for The V Foundation for Cancer Research, a 415% increase...
Rosetta Stone launches “Love to Learn a Language”
Rosetta Stone is launching a new, national television campaign aimed at anyone who has struggled to learn a language using traditional methods. The new...