More details: Local Focus scores Home Depot
We’ve heard more clarification on the story we posted yesterday about the deal between Local Focus Radio and Initiative Media for 2009 Home Depot...
Teleflora premiering Super Bowl spot
Teleflora, the world's leading flower wire service, will premiere a commercial in conjunction with Super Bowl XLIII. This marks the first time in the...
Denny’s taps Goodby, Silverstein & Partners
After a review, Goodby, Silverstein & Partners (GS&P) is Denny’s new agency of record, responsible for brand strategy, creative and promotions. Media buying will...
Ad groups join forces to fight online ad regulation
The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the
Home Depot launches media review
The Home Depot has reportedly launched a $580 million media review. The four incumbents include Initiative, Digitas, Response Mine Interactive and Newspaper Services of...
Zenith Media named media AOR for Jenny Craig
Zenith Media USA has been named media planning and buying agency of record for Jenny Craig, one of the nation's leading authorities on weight...
MWW Group tapped for “Radio Heard Here”
The two top organizations representing the radio industry have hired MWW Group (www.mww.com), one of the nation's top ten public relations firms, as its...
Chrysler moving spots from national to local
The Oakland County Daily Tribune reports Vice Chairman Jim Press has said Chrysler is breaking out of long-term contracts for network television advertising and...
Springfield stations focus on the silver lining
Since mid-November, Journal Broadcast Group’s Springfield, MO stations have been building a public service campaign to bolster local consumer confidence. Titled “Think Positive,” the...
GlaxoSmithKline to cut back on Television
GlaxoSmithKline is slashing its U.S. television advertising. That's right, the U.K.-based drugmaker is backing away from DTC ads, saying that it's not only pinching...
Record breaking year for radio in Finland
Geller Media President Valerie Geller sends us a bit of good news from Finland: “The Radio Industry in Finland has for the first time...
Kizart Media Partners launches
Kizart Media Partners, a sales and marketing consulting firm, has been launched to provide its media clients revenue growth through targeted strategic initiatives. KMP’s...
American Rights at Work to launch 3M TV effort
Representatives from the nation's top workers' rights groups, labor experts, and progressive leaders will lay out the case for passage of the Employee Free...
David Levy named SVP/Digital, Omnicom's Singer Direct
Omnicom Media Group's Singer Direct has announced the appointment of David Levy as Senior Vice President, Digital, effective immediately. David will be responsible for...
Boston Market names Fallon AOR
Boston Market has assigned its advertising account to Fallon Minneapolis. The announcement follows an accelerated search for an ad partner that will help the...