Ogilvy & Mather cuts 90
WPP’s Ogilvy & Mather has conducted its latest round of staff cuts, this time shedding 90 people, or 4% of staff across its North...
Tukaiz launches campaign with WGN, HOY, St. Louis stations
Tukaiz, provider of results-driven marketing communications services, has renewed its strategic marketing partnership with WGN to once again sell its exclusive image-personalized calendars on...
AT&T drops suit against Verizon over ad
After failing to have Verizon's ads criticizing its network coverage (the dramatically different coverage maps) pulled off of the air, AT&T has decided to...
Genesis Vizeum launches Holiday campaign for VTech
Genesis Vizeum, a leading independent full service media network, has launched a holiday campaign for its client, VTech Technologies Canada. VTech, the creator of...
REI launches “Find Out” television, radio campaign
REI (Recreational Equipment, Inc.) is launching two commercials this week in select cities that mark the company’s foray into broadcast advertising. The ads, via...
Burrell selects Arbitron for RADAR service
Arbitron announced that multicultural advertising and marketing company Burrell Advertising has signed a multi-year agreement for Arbitron's RADAR network rating service."With more than 187...
Bealls launches Holiday campaign
Bealls Department Stores launched its new holiday campaign, celebrating the sunny smiles and “warm” holiday cheer that Floridians know and love.Launching with a bit...
HD Radio Holiday promotions in full swing
HD Radio retailers and manufacturers have exciting offers planned for the holiday season. Microsoft is continuing its Zune HD co-marketing radio campaign across the...
Q3 Internet ad revenues at $5.5 billion, down 5.4%
Against a backdrop of ongoing recessionary forces that have hit other ad sectors with more impact, Internet ad revenues reached almost $5.5 billion
Ubisoft partners with Univision for Assassin's Creed 2
Univision Communications has formed a partnership with Ubisoft to kick-off a campaign to reach the untapped Hispanic consumer with the
TiVo, Google team on audience research
TiVo has entered into an audience research agreement with Google whereby Google will license and integrate TiVo television viewing data into its measurement of audiences for
Nielsen responds to AAAA letter on Live + same day metric change
Sara Erichson, President, Nielsen Media Research Media Client Services North America, has responded to the letter fired off last week (11/18) by Marc Goldstein,...
Hallmark Channel adds social media to hype holiday programming
Hallmark Channel’s 450 hours of “Countdown to Christmas” holiday programming – more than any other television network – will include a wide array of...
ESPN Deportes unveils campaign for Dominican League B-Ball
Just as the season of Major League Baseball comes to a close, ESPN Deportes has launched its coverage of winter baseball from the Dominican...
Kid Cuisine launches effort for “Planet 51”
ConAgra Foods’ Kid Cuisine announced a new integrated marketing promotion with Columbia Pictures’ “Planet 51”. Through a series of TV spots that aired this...