Levy calls an end to the ad slump
WSJ reports Maurice Levy, CEO of Publicis Groupe predicted this week the company would start growing “organic revenue” by the middle of next year...
HHS, Sesame Workshop release flu PSAs
The Department of Health and Human Services announced the availability of 13 new 30-second flu radio PSAs. The new messages feature 13 of America’s...
Live reads getting the ear of advertisers, again
Good news for radio—advertisers are going through a resurgence of interest in the live read: AdAge recently did a report on live reads making...
Microsoft bails from Fox’s MacFarlane special
Microsoft has pulled its Windows 7 sponsorship from Fox's upcoming Seth MacFarlane comedy/variety special over content concerns. Fox still plans to air "Family Guy Presents: Seth and Alex's Almost
Dove Chocolate, Martha Stewart launch multimedia program
Mars Snackfood’s Dove Chocolate and Martha Stewart Living Omnimedia will launch a program to educate Americans on the high quality of Dove chocolate, Mars...
Manwich launches new TV campaign
ConAgra Foods’ Manwich brand is launching a new television campaign promoting the full serving of vegetables found in each serving of Manwich. The media...
Muscle Flex chooses Chief Media as buyer for campaign
Muscle Flex has chosen Chief Media as its national media buyer for the Buddy Tablet Caddy and the Beagle StepFit infomercials. Chief Media handles ...
“Keep America Safe” launching on radio, web
Newsweek reports one of the Republican party's biggest fundraisers, Mel Sembler, a Florida real estate magnate, confirmed he plans to help bankroll “Keep America...
Bloomberg is biggest campaign spender ever
Michael Bloomberg has spent more of his own money in pursuit of public office than any other individual in U.S. history, with his latest...
Premiere reconfigures RADAR networks
In an ongoing effort to strengthen and qualitatively enhance its RADAR-rated product in the marketplace, Premiere Radio Networks will reconfigure selected RADAR networks and...
Nielsen invests additional $2.5 Million into CRE
The Nielsen Company is providing an additional $2.5 million to the Council for Research Excellence (CRE), an independent forum of Nielsen clients that was...
Juniper Park scores Quaker Foods & Snacks
PepsiCo’s Quaker Oats Company has appointed Toronto-based Juniper Park, an Omnicom Group company, AOR for its entire Quaker Foods & Snacks North America portfolio...
RAB issues RDS RT+ call, survey
RAB CEO Jeff Haley has sent an email to all radio broadcasting CEOs, calling attention to the growing demand for song tagging across the...
Cox Reps adds Local Solutions Group
Cox Reps has added a Local Solutions Group to its Cox Cross Media company. This group will specialize in multimarket broadcast advertising and provide...
Creación Marketing Communications launches
Former Mindshare Partner/Director of Multicultural Planning Halim Trujillo has launched a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on...