FedEx Express launches international campaign


The Memphis Business Journal reports FedEx Express has launched a new global ad campaign titled “FedEx Delivers to a Changing World.”

The campaign highlights how FedEx Express provides access to new markets, supports local communities and connects the world in sustainable ways.

“We live in a world where the pace of change is unprecedented,” Andrew Self, vice president of marketing and communications with FedEx Express Europe, Middle East, Indian Subcontinent & Africa, said in a statement. “This new advertising campaign extends the strong legacy of the Fedex Express brand globally, illustrating how customers can count on FedEx to help them achieve business success.”

The campaign includes five print and online ads that will run across the UK, Germany and India as well as Japan, China, South Korea, Mexico and Brazil.

Developed via BBDO Worldwide, the ads will run until the end of May 2010 in the Europe, Middle East, Indian Subcontinent and Africa region.

This campaign is the latest in a series of multimedia advertising platforms at FedEx Express. The last global campaign, “Behind the Scenes,” was rolled out in 2007 and 2008.