Search firm named for TVB President
Heidrick & Struggles has been named by the Television Bureau of Advertising’s executive board to conduct the search for the new TVB president. Heidrick...
Absolut launches new TV spot
Absolut defies the recession and presents its first global marketing initiative since Pernod Ricard acquired Absolut Vodka. In mid April, the brand launches "Absolut...
Air America considers asking for donations
Shades of NPR?: The WSJ reports Air America Radio is considering “putting out the begging bowl.” The for-profit liberal-talk radio network, whose financial problems...
Spot Runner sued for fraud, contract breach
WPP has filed a suit against Spot Runner, the self-service ad creator in which it has a stake, as well as the company’s CEO, Nick Grouf, and its board for securities fraud
Infidelity ad nixed by Salt Lake’s X96
The Salt Lake Tribune reports an infidelity dating service on the Internet, for people "looking for a little something on the side," has launched...
Majorities of Americans lay some blame on agencies for economy
As insane as this might sound, according to a new nationwide survey of 2,220 U.S. adults surveyed by Harris Interactive between 3/31 and 4/1, two-thirds
Citadel Media signs with SustainLane Media
SustainLane Media, the Web’s largest green media company, and Citadel Media have inked a multifaceted partnership. Bridging both editorial and advertising, the deal ultimately...
MLB renews, adds major sponsors
Major League Baseball Properties (MLBP) and Major League Baseball International (MLBI) announced renewed sponsorship deals with partners including Gillette, InterContinental Hotels Group; PepsiCo in...
Oxygen details new series at upfront
At an upfront presentation held yesterday in New York, Oxygen Media executives unveiled the network's programming initiatives for 2009-2010 anchored by plans to expand...
Courtyard by Marriott's new lobby is latest TV spot
Courtyard by Marriott premiered this week its latest television commercial featuring the brand's popular new lobby concept and design. Produced by mcgarrybowen NY, the...
New Radio Mercury award names Marketer of the Year
In recognition of the marketers who have created and championed groundbreaking radio advertising this year, the Radio Mercury Awards announced that the Barack Obama...
Graj + Gustavsen signs HGTV
Graj + Gustavsen (G+G) an integrated branding firm known has been retained by HGTV (HGTV, www.hgtv.com) to create a strategic brand extension and product...
WJLA-TV Car Partner Program raises $1.4 million
WJLA-TV DC announced that over $1.4 million has been injected into the national auto industry due to the WJLA Car Partner program. Over $660,000...
Free advertising examined at Final Four
The Detroit free Press reports Ford gained the equivalent of $22.5 million in free advertising because of media coverage featuring Ford Field during the...
Microsoft partners with Discovery for “Deadliest Catch”
Microsoft Advertising sets sail today with the announcement of a simultaneous three-screen ad campaign for the Discovery Channel's "Deadliest Catch". The campaign, which spans...