Gurus see leveling off in 2010, slow ad recovery
“Television is resilient,” said Magna Global forecaster Brian Wieser as the forecast panel kicked off day two of the UBS 37th Annual Global Media and Communications Conference in New York
GroupM: Global ad recovery to begin in 2010; not so in U.S.
Global ad spend is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to...
Six million more listen to RADAR-affiliated stations vs. last year
Radio reaches more than 236 million persons aged 12+ over the course of a typical week, according to the RADAR 103 National Radio Listening...
Charlie Rahilly now running CC Radio's "National Advertiser Platforms Group"
Former Premiere Radio Networks President Charlie Rahilly is now President of “Clear Channel Radio National Advertiser Platforms Group,” overseeing all national ad sales for...
Radio team to improve marketing mix models with Arbitron
Arbitron and a consortium of radio industry leaders agreed to collaborate on an initiative intended to improve the analytical methods used by advertisers to...
GE to make $345 million ad buy from NBCU
General Electric has committed to buy at least $345 million in advertising from NBC Universal over five years after selling a controlling stake in the company to Comcast, according to a regulatory filing
Chrysler names Fallon new AOR
AdAge reports Chrysler has hired Publicis Groupe's Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group's BBDO.The news came...
Sun Products picks MindShare
WPP/Group M’s Mindshare has been named media AOR in the U.S. for The Sun Products Corporation, a provider of well-known household brands including all®...
What we're doing in the HD Radio space for advertisers
When Pit Crew Barbeque, a local business that provides all of the tools and resources for tailgating at NASCAR events wanted to get the...
MTV launches “A Thin Line” against digital abuse
MTV on 12/3 unveiled “A Thin Line,” a multi-year initiative to empower America's youth to identify, respond to and stop the spread of digital...
What we're doing in the HD Radio space for advertisers
When Pit Crew Barbeque, a local business that provides all of the tools and resources for tailgating at NASCAR events wanted to get the...
Ogilvy & Mather cuts 90
WPP’s Ogilvy & Mather has conducted its latest round of staff cuts, this time shedding 90 people, or 4% of staff across its North...
Tukaiz launches campaign with WGN, HOY, St. Louis stations
Tukaiz, provider of results-driven marketing communications services, has renewed its strategic marketing partnership with WGN to once again sell its exclusive image-personalized calendars on...
AT&T drops suit against Verizon over ad
After failing to have Verizon's ads criticizing its network coverage (the dramatically different coverage maps) pulled off of the air, AT&T has decided to...
Genesis Vizeum launches Holiday campaign for VTech
Genesis Vizeum, a leading independent full service media network, has launched a holiday campaign for its client, VTech Technologies Canada. VTech, the creator of...