iheartradio display ad inventory sold out in January


CC Radio says it has completely sold out January display ad inventory for its digital music and radio app across both its Web and mobile platforms. Led by FOX and the CW, advertisers have bought all of the premium ad opportunities available this month.

“Clear Channel Radio is always able to deliver new elements for our digital campaigns. That, backed with their large distribution base, popular radio personalities, and music variety, creates the perfect solution for reaching our audiences,” said Laurel Bernard, SVP Marketing, Fox Broadcasting Company.  “When we need to reach beyond our own platform to target our viewers, Clear Channel Radio continues to be an excellent choice.”

Fox’s sponsorship will run from Tuesday, January 19th until Wednesday January 20th to promote the premiere of “Human Target Part 1” on Sunday, January 17th at 8/7c and “Human Target” on Wednesday, January 20th at 9/8c. 

The CW’s sponsorship started on Monday, January 4th and will run until Monday, January 18th to promote the premiere of  “Life Unexpected” on Monday, January 18th at 9/8c.

Separately, the company announced the take rate for its new Android app is already outpacing the early downloads on both the iPhone and BlackBerry, and that iheartradio is up and running on Google’s Nexus One.

iheartradio is a Top 100 iPhone app and a Top 20 BlackBerry app, with more than 4.5 million total unique downloads. The mobile version runs on the iPhone and iPod Touch, BlackBerry and smart phones with Android v1.5 or higher, including Motorola DROID, HTC Droid Eris, and Google’s new Nexus One.

RBR-TVBR observation: More evidence that your content needs to be focused on the internet and mobile. The more mobile apps your brand and content are on, the better. This is where advertisers – and listeners — are moving (no pun intended)! You’ve made a great name for your station on the airwaves, now the next frontier is to do the same in cyberspace. The new transistor radios are the iPhone, Blackberry and Palm devices.