NBC returning to traditional Upfront


Jeff Gaspin, Chairman, NBC Universal Television Entertainment announced that NBC will hold its Upfront presentation Monday, May 17th in New York.

By returning to a traditional Upfront, NBC is dropping the less costly, less glitzy “InFront” it had touted the past two years as a more intimate way to meet with advertisers.

The network said the Upfront will be designed to introduce the advertising, sales and media communities to NBC’s new programming and scheduling. The site of NBC’s Upfront will be announced later.