MediaCom beefs up account leadership
MediaCom announced several major appointments designed to strengthen and expand the agency’s core offering. The announcements were made by North American CEO Doug Checkeris.Adam...
Carl's Jr. salad ad to feature Kim Kardashian
With three new premium salads featuring warm grilled chicken and a hot new ad featuring Kim Kardashian, Carl’s Jr. wants to know: who says...
FTC’s new rules on free credit report ads start in February
The ubiquitous ads for web sites claiming to help you get a "free" credit report aren't the official government-mandated site (AnnualCreditReport.com) for obtaining free...
"CBS Interactive Premium Ad Network" launches
CBS Interactive has created a premium in-house ad network that offers ad solutions across CBS Interactive's network of leading media properties. Powered by Madison, CBS Interactive's
Entrepreneurial teen sued by The North Face
A Missouri teenager frustrated with his classmates' sheep-like following of a popular clothing line came up with his own parody apparel and now faces...
Diners Club launches global branding effort
To symbolize the company’s new ownership by Discover Financial Services and to reinvigorate the brand, Diners Club International announced the launch of a new...
Arbitron releases RADAR 103; Dial-Global tops again
Arbitron reported in its December 2009 RADAR 103 that more than 188 million Persons aged 12+ heard one or more network radio commercials each...
The Nielsen Company, Catalina Marketing announce JV
The Nielsen Company and Catalina Marketing Corporation, a leader in consumer-driven print communications, have formed “Nielsen Catalina Ventures” to create the next generation of...
Mindshare scores Skyy Vodka
As teased over the weekend (and updated today), Mindshare North America has been awarded planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo...
Mindshare’s Phil Cowdell on how to market to clients
Mindshare CEO Phil Cowdell, since being in the driver’s seat at the media agency beginning in May, has scored quite a few clients with his team. A few examples -- just in the last four to six weeks
Tiger Woods CMO Sentiment Survey released
Approximately 76% of Marketers would cancel, reduce or suspend their business relationship with Tiger Woods, if currently using the professional golfer as a celebrity...
Media, ad, and content trends in 2010
Here are some predictions for media, ad, and content trends in 2010 put together by national multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman (formerly...
McGavren Guild, Entravision sign for El Paso, Sacramento
McGavren Guild Media has agreed with Entravision to rep the company’s English-language radio stations in both the El Paso, Texas and Sacramento, California markets.Led...
DNA named AOR for Simple Mobile
DNA Seattle, an independent marketing communications firm, has been named agency of record for Simple Mobile (http://www.mysimplemobile.com), a new MVNO (Mobile Virtual Network Operator)...
Adidas, Disney unveil kids wear line
adidas and Disney announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse...