Bravo partners with Nexxus again for “Shear Genius 3”
Bravo booked an appointment with Nexxus Salon Hair Care as the sole integrated sponsor for the upcoming season of the hair-centric hit creative competition...
No more “I wish I were an Oscar Meyer Weiner…?”
The Oscar Mayer brand is launching the largest ad campaign in its 125-year history. “It Doesn’t Get Better Than This” marks a new direction...
E*TRADE details Super Bowl XLIV ad
E*TRADE Securities will introduce a new series of “Talking Baby” ads featuring a new tot. The two premier ads debut during two NFL playoff...
WSJ launches “Live In The Know”
The Wall Street Journal announced a new multimedia branding campaign entitled, "Live in the Know." The effort aims to communicate the Journal's value of...
Coke scores $12,000,000 in media value from "Idol"
The ninth season of American Idol premiered on Fox with a two night, three and a half hour special starting 1/12. Regardless of the...
CC Radio brings in-context advertising to radio
Clear Channel Radio announced the ability to automatically insert any length of audio spot immediately after specific programming or commercial spots based on content....
Seventh Generation launches first national campaign
Seventh Generation, provider of environmentally responsible products for the home, is launching its first national integrated advertising campaign. Themed "Protect Planet Home," the television,...
iheartradio display ad inventory sold out in January
CC Radio says it has completely sold out January display ad inventory for its digital music and radio app across both its Web and...
Papa John’s official Pizza Sponsor of NFL, Super Bowl XLIV
Papa John’s, the world’s third-largest pizza chain with more than 3,400 restaurants in 30 countries, announced a first-time sponsorship to be the Official Pizza...
Quiznos names WONGDOODY new AOR; launches campaign
Quiznos and WONGDOODY announced the agency has been named AOR for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska...
Cablevision’s Optimum Select gets some great results
Cablevision Systems announced the break out results for its latest interactive ad product, Optimum Select. Optimum Select transforms the :30 commercial into a gateway...
Volkswagen Super Bowl ad kicks off larger “Das Auto” effort
Volkswagen of America will premiere a 30-second spot during the 3rd quarter of Super Bowl XLIV. The spot will debut a new approach to...
McGavren Guild scores Delmarva Broadcasting
More good news from McGavren Guild Media as Delmarva Broadcasting, previously repped by Katz for many years, has signed on. McGavren Guild will rep...
Super Bowl ad spend reached $2.17 billion over past 20 years
“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, President, TNS Media Intelligence. “Because it is viewed live and
Arbitron issues RADAR 103 Cume estimates
Arbitron has released cume audience estimates for the 56 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major...