WPP, Fox Audience Network, partner for online planning
The goal is integrated data offerings set new standard for multichannel audience insights, segmentation and media planning: Fox Audience Network and WPP announced a partnership to provide
Univision, MasterCard to launch prepaid card
Univision Communications announced a strategic alliance with MasterCard to introduce two new prepaid financial services, the Univision Prepaid MasterCard Card (Tarjeta Univision MasterCard Prepagada)...
Cadillac chooses Pandora for first mobile ad campaign
Pandora Media, the leading provider of personalized Internet radio, announced that Cadillac will be the premier and exclusive advertiser on Pandora's launch of its...
CC Radio creates “Sales Operation Center”
CC Radio announced the creation of a corporate “Sales Operation Center,” headed by Chris Soechtig, SVP/Sales Operations. He’ll be responsible for all facets of...
KAYAK launches national campaign
KAYAK (kayak.com), a leading travel search engine, launched a national advertising campaign aimed at increasing brand awareness. The effort follows a change in the...
7-Eleven to launch major in-store TV network
7-Eleven has contracted with Digital Display Networks to create one of the nation’s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout...
The Colbert Nation to sponsor US Speedskating Team
They may not get their own flag at the Opening Ceremonies, but Comedy Central's "The Colbert Nation" will be represented in Vancouver. The Colbert...
ESPN, Toshiba work together on new campaign ads
AdAge reports ESPN helped Toshiba create new ads that illustrate specifically how ESPN fans could use the brand's products. For example, an exec is...
Gain Market Share for Your Station Even in Tough Times
In order to gain that market share for your station, you need to ensure that your brand is top of mind with potential clients...
Union buys radio ads for Southwest Airlines
The Transport Workers Union has taken out print and radio advertising to introduce Southwest Airlines to the Milwaukee market, which Southwest entered 11/1, reported...
AppRiver launches CNBC TV campaign
AppRiver, provider of e-mail messaging and web security solutions, launched a CNBC campaign that highlights the importance of safeguarding corporate communication with e-mail encryption—a...
Kohl’s holiday campaign using radio, TV
Kohl’s Department Stores announced its 2009 fully integrated holiday marketing campaign, which builds on the company’s “The More You Know, The More You Kohl’s” platform. It will educate
GOP moves 45 districts to battleground status
The last time a Democrat was in the White House and mid-terms elections were on the calendar, the Republican Party pulled off an historic
HD Radio launching Holiday campaign
The HD Radio Alliance, and the committed radio companies in HD Radio broadcasting, are launching a new holiday campaign on 11/2/09, running though the...
Media Storm scores The Oscars
Media Storm has been chosen by the Academy of Motion Picture Arts and Sciences as its media buying agency of record and will start...