BP increases spot counts on radio, TV and cable
Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and...
CBS Radio boosting new Jeep Grand Cherokee
CBS Radio’s Altitude Group has teamed up with Jeep for a “multisensory” summer experience showcasing the brand’s all-new 2011 Grand Cherokee. Through a combination...
mun2 debuts
mun2 has unveiled its multi-platform light switch campaign. The on-air, off-air and online initiative offers an innovative visual execution of the recent mun2 branding...
Cybex fitness equipment partner for
Cybex International, leading manufacturer of premium exercise equipment, has been named Fitness Equipment Partner to “The Biggest Loser.” Through this multi-year agreement, CYBEX equipment...
S&W Seed Company uses radio with first national campaign
S&W Seed Company has kicked off its first-ever national ad campaign with radio ad spots on Peak Broadcasting’s KMJ NOW News Talk Radio (KMJ...
Spirit Airlines pulls ad with BP oil spill humor
Spirit Airlines caused some controversy with a web promotion that made light of the Gulf Coast oil spill. Within a day, the ad was...
Levi's
This fall, with the introduction of Go Forth 'Ready to Work', the Levi's brand will empower and inspire workers everywhere through stories of the...
Cadillac moves business to Fallon
In its second major creative assignment shift in as many months, General Motors is moving chores on Cadillac to Fallon Minneapolis after just five...
Global ad spend to be up 3.5% in 2010
Global advertising spending in measured media is expected to increase 3.5% in 2010 to $451 billion, revised up from a projected 1% growth six
La Victoria back in TV advertising after 20 years
The La Victoria salsa/sauces brand, based in Chino, CA. and introduced nearly 100 years ago, re-enters the fray with a new brand campaign this...
Extreme Reach closes on $9 Million in financing
Look out DG Fastchannel: Extreme Reach, provider of digital video ad distribution solutions, has secured $9 million in Series B financing comprised of $7...
Media Monitors releases latest BP advertising totals
Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and...
Dial Global tops again in RADAR 105
Arbitron reported in its June 2010 RADAR radio network audience ratings (RADAR 105) that more than 189 million Persons aged 12+ heard one or...
AOL, Mediabrands partner for digital retail
IPG’s Mediabrands and AOL announced a partnership to create online and technology solutions for both consumers and retail marketers. The goal is to provide...
New Orleans tourism ad pulled over UK slight
In the wake (no pun intended) of the BP oil spill, the New Orleans Convention and Visitors Bureau put out a series of tourism...