Media Monitors, the leader in broadcast and cable monitoring released the latest BP ad counts for Radio, TV and Cable for the week of August 10 to August 16. In light of the announcement by Florida Gov. Charlie Crist, who said his state needs to spend $35 million on an emergency advertising blitz to calm tourists, it looks like BP has taken notice and ploughed some more money into media.
Radio ads increased from 2,063 to 10,684 last week. TV ads were flat from 2,583 spots to 2,584, while Cable increased to 5,090 from 4,689 commercials the previous week. The top 25 markets where BP ran radio were:
BP Radio Markets for Week of 8/10-8/16, 2010; # Spots
Tampa-St. Petersburg 449
Ft. Myers-Naples 322
Orlando 316
Pittsburgh 260
Miami 257
Washington, DC 257
Chicago 251
West Palm Beach 243
Cleveland 240
Denver 239
Philadelphia 238
Atlanta 229
Memphis 225
Portland, OR 210
Dayton 207
Detroit 206
Toledo 206
Louisville 204
Tulsa 200
Minneapolis 196
Houston 188
Norfolk 168
Omaha 158
Charlotte 157
St. Louis 148
Clearly, BP is advertising a lot in the state of Florida on radio. On the TV side, Washington, DC seems to be the #1 target.
BP TV Markets for Week of 8/10-8/16, 2010; # Spots
Washington, DC 113
Tampa-St. Petersburg 82
Boston 77
New Orleans 68
Charlotte 60
Los Angeles 60
Minneapolis 60
Sacramento 60
San Diego 60
Cincinnati 59
Dayton 59
Denver 59
Hartford 59
Milwaukee 59
Nashville 59
Orlando 59
Philadelphia 59
Raleigh-Durham 59
San Antonio 59
Seattle 59
West Palm Beach 59
Chicago 58
Dallas 58
Houston 58
Indianapolis 58
