According to Arbitron, San Diego is the 17th largest radio market with a population of 2,578,900. According to Media Monitors’ analysis, the #1 advertiser there on the radio last week was Chase with 1,212 spots. Coming in #2 was DC Labs (Hair Products) with 931 ads, while Geico jumped from #27 up to #3 with 779 spots. McDonald’s was #4 with 679 commercials and Verizon was #5 airing 640 announcements. U.S. Bank was #6 running 565 spots, while Mattress Discounters West was #7 with 553 ads. Bankruptcy Law Center laid claim to #8 and AT&T soared from #20 to #9 with 532 spots. Sharp Healthcare was #10, airing 502 spots.
Food & Beverage Spot Ten
In the category of Food and Beverages the #1 advertiser is Bumble Bee with 2,584 spots nationwide. Dietz & Watson is #2 with 1,046 ads, while Betty Crocker was #3 with 553 commercials. Bush’s Best was #4 with 400 spots and The Silver Palate was #5 with 270 ads. Wright Brand (Tyson Foods) was #6 airing 251 announcements, while Certified Angus Beef was #7 with 250 spots. South Beach Diet was #8 with 178 spots, while Goya was #9 with 150 spots. And coming in #10 was Farmland with 147 spots.
National Statistics
Coming in #1 in the land was Geico again with 48,988 spots. The Home Depot was #2 with 29,725 ads, while Verizon was #3 airing 29,282 spots. McDonald’s was #4 with 24,927, with AutoZone in at #5 running 24,894 spots.
