Hallmark Channel adds social media to hype holiday programming
Hallmark Channel’s 450 hours of “Countdown to Christmas” holiday programming – more than any other television network – will include a wide array of...
ESPN Deportes unveils campaign for Dominican League B-Ball
Just as the season of Major League Baseball comes to a close, ESPN Deportes has launched its coverage of winter baseball from the Dominican...
Kid Cuisine launches effort for “Planet 51”
ConAgra Foods’ Kid Cuisine announced a new integrated marketing promotion with Columbia Pictures’ “Planet 51”. Through a series of TV spots that aired this...
AirTran unveils seat back advertising
AirTran Airways announced plans to outfit all of its 138 Boeing jets with seat back advertising. During the next two weeks, each seat will...
AAAAs letter blasts Nielsen over killing live stream metric
As we predicted in our story last week, the 4A's has written a letter to Susan Whiting, Chairman of Nielsen Media Research over the ratings company’s
TBS to count down the year’s funniest ads
Of all the “Best Of…” lists issued at the end of the year, one that has really captured the attention of comedy fans is...
On the Interep severance pay story…
We had numerous responses to our Interep Severance Pay story yesterday, posted on the comments section below the story itself. However, this one came...
Cox, NBCU conduct dynamic ad trial for On Demand programs
Cox Media, the ad services division of Cox Communications, and NBC Universal recently launched a dynamic ad trial designed to test the value of inserting different ads into the same
MasterCard launches “Priceless Gift Finder”
MasterCard Worldwide announced the launch of the MasterCard Priceless Gift Finder (www.priceless.com/giftfinder), a new online tool designed to drive e-commerce by helping online shoppers...
Where is the Interep severance pay?
It ended last November on a conference call that no one really believed would ever happen. David Kennedy, the President of Interep, sadly announced that Interep would no longer exist. An anonymous
Santa makes cutbacks in Boost Mobile TV ad
Boost Mobile, a division of Sprint Nextel, unveils the next installment of its ‘Unwronged’ commercials, this time featuring Santa Claus. This holiday season even...
Esurance selects Duncan/Channon as AOR
Esurance, the DTC personal auto insurance company, has awarded brand positioning and creative to Duncan/Channon San Francisco after a review.Prior to hiring Duncan/Channon, Esurance...
IAB releases update to ad unit guidelines
To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau announced the release of the “Ad Unit Guidelines...
Nielsen's local ratings move draws agency ire
Media agencies are none too happy about Nielsen's recent decision to yank its live local TV ratings beginning in January and replace them with...
GEICO Gecko teams with “The Princess and the Frog”
GEICO recently began airing two new TV spots featuring the GEICO Gecko and characters from the new animated musical from Disney, “The Princess and...