Latest BP radio ad counts up dramatically
Media Monitors, the leader in broadcast and cable monitoring released the latest BP ad counts for Radio, TV and Cable for the week of...
Energizer consolidates with TBWA
Energizer has named TBWA Worldwide as its global agency network for the Energizer and Eveready brands. Energizer Household Products was previously served by two...
Arbitron sponsors ANA Multicultural Excellence Awards
For the second year, radio will be included as a category in the Arbitron-sponsored Association of National Advertiser’s 10th Annual Multicultural Excellence Awards competition....
Pittman Broadcasting, Broadcast Partners choose McGavren Guild
McGavren Guild Media announced the addition of both the Broadcast Partners and Pittman Broadcasting groups to their roster in Lafayette, Louisiana. Charles Sagona, Pittman...
Ford Fusion hybrid featured in USA
USA Network has entered into a multi-platform partnership with Ford for its original series White Collar that will feature the brand's Fusion vehicle across...
Melissa Joan Hart joins Pillsbury Cinnamon Rolls for contest
Nearly four in five Americans find it difficult to spend quality time with their loved ones, even on the one day of the week...
Media Monitors looks at San Diego, Food & Beverage category
According to Arbitron, San Diego is the 17th largest radio market with a population of 2,578,900. According to Media Monitors’ analysis, the #1 advertiser...
Aflac launches new TV spot; adds social media
Aflac’s new television spot, dubbed "Spicy," features the renowned Aflac Duck and NBC/Food Network star and chef, Guy Fieri, grilling up a new message...
Petry signs WVUE-TV New Orleans
Petry Television, repping more than 150 television stations in 35 states, has been appointed the exclusive national ad sales rep for WVUE-TV/DT, the FOX...
TaxMasters scheduling new television spots for Fall
TaxMasters, a IRS tax relief company and a leading provider of tax representation services, recently completed shooting a new TV ad that will begin...
NAD takes issue with Charmin toilet tissue
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Procter & Gamble modify certain ad claims made Charmin...
DIRECTV, Google pact for ad sales
Google will become the sales rep for a broad selection of ad inventory on several cable networks carried on DIRECTV. As a result of...
Chevy moves US Hispanic biz to LatinWorks
General Motors shifted its Chevrolet advertising work targeting Hispanic buyers in the US to Texas-based LatinWorks (Omnicom). The move comes as GM ramps up...
Finlandia Vodka names Boxing Clever AOR
They named Boxing Clever their promotions and digital agency of record for North America, providing creative for promotions, events, consumer interaction, and education. Boxing...
Petry Television sees Q3 national spot pacing up 48%-54%
Petry says that according to activity recorded around the country by the ad sales rep company serving more than 150 television stations in 35 states, national spot TV sales are trending up