Virgin Mobile USA launches New
Virgin Mobile USA, which recently introduced new “Beyond Talk” offers and handsets directed at data-centric consumers, is launching a new marketing campaign with Mother...
ZenithOptimedia now predicts 3.5% global ad growth in 2010
ZenithOptimedia released its global ad forecast which shows the market is continuing to strengthen -- from up from 2.2% at the beginning of April to 3.5% now. This is the third upgrade in a row, after six consecutive downgrades. Most of the upgrade is in North America
T3 launches campaign for Echo Smartpen; includes Pandora
Livescribe’s new Echo smartpen, and T3 has rolled out a fully integrated campaign in support of its launch. T3 was named AOR in April....
Quiznos debuts "Singimals" in new radio, TV effort
Quiznos, pioneer of the toasted sandwich, debuted a new national broadcast campaign 7/19 featuring three cats - nicknamed the "Singimals"- singing the features of...
Visa launches campaign for prepaid debit cards
Visa announced the first phase of a national marketing campaign to raise consumer awareness about the benefits of using reloadable prepaid debit cards instead...
Gannett, Yahoo! strike local ad partnership
Gannett and Yahoo! announced a local advertising partnership that brings together Gannett's strong local media organization brands, sales capabilities, and website audiences with Yahoo!'s...
Invision signs Current TV
INVISION, provider of advertising planning and sales solutions to the media industry, announced Current TV has chosen its DealMaker software to manage its ad...
Ford campaign highlights HD Radio in 2011 Edge
Ford has launched a marketing campaign for its 2011 Edge highlighting the benefits of HD Radio Technology. The Edge is set to hit dealerships...
BP refusing to give Florida more ad dollars
BP is refusing to give Florida more money for advertising. The $25 million the company gave the state in June runs out this weekend....
MAGNAGLOBAL updates US ad revenue forecast
MAGNAGLOBAL released an updated US media ad revenue forecast that anticipates media suppliers to generate $169.9 billion dollars of advertising
JCPenney launches
JC Penney has launched “New look. New year. Who knew!,” an integrated campaign for the 2010 Back-to-School season. This year’s campaign combines television, radio,...
MAGNAGLOBAL issues DVR, VOD forecasts through 2016
MAGNAGLOBAL has published the latest edition of On-Demand Quarterly, with updated Internet access, DVR and VOD forecasts through 2016. July’s edition of On-Demand Quarterly...
Citadel Media announces new ad networks
Citadel Media announced the launch of 10 new nationwide networks designed to provide advertisers with more targeted audiences and prime inventory during key dayparts....
AMEX campaign supports OPEN small business division
American Express OPEN, the small business division of the financial services company, has launched a national campaign with the tagline “Start Booming” that features...
Campbell planning $100 million repositioning effort
Campbell Soup Company outlined long-term growth plans for its core businesses in healthy beverages, baked snacks and simple meals during a meeting with investors...