Facebook game in media mix to launch 2011 Mazda2
Mazda thinks it has a new way to bring its auto nameplate to the digital generation. It will use a branded social game on Facebook, along with traditional stuff like TV ads, to launch the 2011 Mazda2 in North America. On Wednesday, July 28th
Airport needs TV to promote web video ad
Akron-Canton Airport is mimicking a popular cable television show to promote its new and improved transportation services, and the video it’s producing to that...
Magna makes Global identity official
You’ve probably already heard the name MagnaGlobal used, but now Elizabeth Herbst-Brady, President, has made it official that the entire Magna operation is using...
NBC Universal unveils online ad network
General Electric’s (soon to be Comcast’s) NBC Universal announced the launch of the Universal Audience Platform (UAP), which will sell online advertising across 21...
901 Silver uses TV for its first national campaign
Exceptional people will be used to promote the exceptional quality of 901 Silver Tequila in a new campaign from The Martin Agency that is...
XenaCare announces TV-radio ad campaign for Cobroxin
XenaCare Holdings, a company specializing in the branding, marketing and retail distribution of consumer healthcare products, announced its upcoming Cobroxin advertising campaign to begin...
Convenience TV claims success with
Fresh from a private placement of $250,000 of stock this month, publicly traded Convenience TV is claiming success for its first advertising contract. The...
Go Daddy launches new commercial contest
Go Daddy wants folks to produce a summer blockbuster showing the world how they would advertise the iconic Go Daddy brand. Putting the public...
Volkswagen Latinoamerica taps Tribal DDB Latina
Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, has won Volkswagen Latinoamerica's digital regional account. Tribal DDB Latina will lead the creative...
Democrats invest $28 million in local TV buy
The Democratic strategy to preserve their House majority was unveiled by The NY Times, which reported the party made a $28 million investment in...
BP slows advertising after the leak is plugged
Media Monitors, the leader in broadcast and cable monitoring, released the figures for advertising that BP has run on Radio, TV and Cable that...
Cellular South unveils plans for
Cellular South announced plans for the second year of its award-winning “Y’all vs. Us” integrated original sports program that showcases the drama, passion and...
Spot Trends: FOX TV
Media Monitors’ new Spot Trends this week details how FOX-TV used radio, TV and cable in the last 12 months. Since its launch on...
Volkswagen taps Saepio for dealer ad templates
Saepio, provider of marketing technology for corporations with distributed marketing networks, has been selected by Volkswagen of America to provide localized marketing capabilities for...