CW closes out upfront with 11% CPM increases
The CW has wrapped its 2011-12 upfront negotiations, scoring between $400 million and $420 million in primetime advertiser commitments. The network sold somewhere north...
Ronning, Lipset leaving TargetSpot
Almost three years after selling Ronning Lipset Radio to TargetSpot to form the largest internet advertising radio network in the country, TargetSpot Chief Revenue...
Kia Motors to present Conan Concert Series
This summer, TBS’s Conan is taking over the largest soundstage at Warner Bros. Studios to welcome four of the hottest names in music for...
Carat USA reorganizes top management
If it ain’t broke, don’t fix it? Nonetheless, following 18 months of growth, adding Beiersdorf, JM Smuckers, Red Bull, Relativity Media, Diageo, Walt Disney...
Nike launches "The Chosen" on TV, Facebook (video)
Nike has just launched a new campaign titled ‘The Chosen’, which adds the new 90 second TV spot three days after it premiered on...
Sheman Kizart talks on 4A's Media Policy Committee meeting (audio)
Koenigsberg tells RBR-TVBR: "We had a very informed meeting with the goal of better understanding each others business needs. Continued dialogue is always a good thing." The 4As Media Policy Committee consists of 25 CEOs of the nation's leading media buying agencies. Collectively, these media agencies
Dial Global signs The Weather Channel Radio Network
The exclusive ad sales representation and distribution deal is effective 7/1. The provider and distributor of digital weather content brings to Dial Global its...
CBS getting 14%-15% increase in upfront?
CBS has scored 14% to 15% in rate increases (as of 6/3) on a cost-per-thousand viewers (CPM) basis from marketers in the 2011-2012 upfront. Those numbers are just a bit short
SecurityPoint Media, AAF launch distracted driving effort
Air travelers across the country are being reminded of the dangers of distracted driving via a national ad campaign launched by SecurityPoint Media, a...
Media Monitors now accessible via iPad, iPhone
Media Monitors, the leader in broadcast and cable monitoring, released their new smart app “MM Reports.” It’s free for all Media Monitors’ subscribers and...
CBS TV stations, American Airlines partner for kids in need
They’ve produced special PSAs to raise awareness for the American Airlines Miles For Kids In Need program, which provides support to a variety of...
Pepsi, The X Factor enter YouTube audition partnership
The X Factor, Fox’s upcoming singing competition series debuting this fall, is giving fans an additional opportunity to audition for the show online via...
NRF airs radio ads urging swipe fee reform
The National Retail Federation, the North Dakota Retail Association and the North Dakota Petroleum Marketers Association announced the launch of a radio campaign urging...
Red Robin promotes summertime fare
Red Robin is serving up summer sizzle with a fiery 5 Alarm Chicken Sandwich and a Summer Strawberry Salad now until 7/24. To support,...
Regional Reps adds WWCD-FM Columbus, OH
Regional Reps Corp. has signed an exclusive agreement with Indie/Alternative WWCD-FM 102.5 (“CD101 @ 102.5”) to handle national sales. The station recently increased its...