Staples launching back to school effort


The world’s largest office products company and destination for back to school, has a new back-to-school campaign via McCann Erickson, New York featuring prime-time television star and “Young Artist Award” winner, Rico Rodriguez. He  currently plays the role of Manny Delgado on the ABC sitcom, Modern Family The campaign will spotlight Staples as a one-stop shopping destination for all parents and students to get their back-to-school products. Two of the spots, starring Rodriguez, highlight the breadth of products and great deals at Staples and can be viewed by clicking on this link.

A total of four 15-second spots featuring Rodriguez will launch 7/24 on high-profile national networks and cable shows, including America’s Got Talent and NCIS. As part of the campaign, Rico will also be featured in 12 short videos showcasing great products such as backpacks, binders, computers, pencils and pens as part of Staples’ comprehensive online Back to School Center.

Staples will also produce one Spanish language 30-second spot in line with the overall campaign theme.