Heineken Light set for flight on TV
The makers of Heineken Light are kicking off what they call “a holistic summer marketing effort” that will rely on television to do much...
NYMRAD gearing up for even bigger Ad Week push
The New York Market Radio Association (NYMRAD) isn’t resting on its laurels after last year’s first-ever Ad Week event. It is planning to get...
Ad Council PSAs tackle wildfires, food poisoning
Smokey Bear is coming back in a multimedia campaign that forwards his traditional message – “Only you can prevent wildfires” – and another advertising...
Web ad contracts cancelled over California nexus tax
California has become the first state in the nation to require retailers who advertise in the state to collect California sales tax on their...
Advertising moves beyond humans to monkeys
Two advertising executives were so intrigued by a talk they heard about a study which found that monkeys could understand money as a concept...
Perdue flight will focus on dedicated employees
The brain trust at Perdue Farms believes that its customers want to know about how the food they eat made it to their table,...
Aunt Jemima comes out of five-year hibernation
The frozen breakfast offerings of Aunt Jemima have been off the airwaves since 2006, but will be back on TV with a campaign that...
Ford Focus in multi-platform Univision promotion
Univision Communications, Ford Motor Company and Zubi Advertising announced a multi-platform consumer promotion for the launch of the all-new 2012 Ford Focus. The “Te...
Taco Cabana using TV to highlight summer makeover
Fast casual Mexican cuisine specialist Taco Cabana is updating its operation, and with it its image. The three-state, 156-location chain with San Antonio roots...
Perdue launching national TV campaign
Perdue Farms has advertised its chickens on TV for many years, but the company says its new ads are its first national campaign. The...
Hearst Magazines launch branding campaign
This week marks the launch of a campaign by Hearst Magazines to burnish the brand image of the group, rather than any particular magazine...
An in-depth look at telecom ad buys
Just-released data shows that in 2011 Telecom advertising is up 7.5% YTD across all markets compared to the Top 12 markets
Coca-Cola pacts with BET for "106 & PARK" promo
Throughout the summer, teens can “Open Happiness” and win music-related prizes via Coca-Cola’s under-the-cap contest. It is estimated that every two minutes someone will win...
Facebook offering word of mouth comments on ads
Facebook has launched a new comment ad, aimed at leveraging word-of-mouth marketing. If users comment on info posted on brands' Facebook pages, that interaction...
JetBlue Airways, PBS KIDS launch reading initiative
A joint project launched by the two aims to keep kids reading wherever they go this summer, via a combination of in-flight and online literacy...