The campaign, via Global Hue, Southfield, MI, began 7/18 via television, print and digital. Since its introduction, the 2011 Jeep Grand Cherokee has captured 30 awards from publications, television and online media outlets, journalist associations and industry organizations making it the most awarded SUV ever. Jeep is celebrating with a campaign that features for the first time, the Jeep Grand Cherokee Overland Summit model.
The campaign begins with the return of the USA Today cover wrap – a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year’s ad lauds the 2011 Jeep Grand Cherokee as “The Most Awarded SUV Ever.”
Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle’s impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX – taking a new approach to celebrating this highly lauded vehicle.
Chrysler’s Dianna Gutierrez tells RBR-TVBR the TV component will include “major network and cable channels,” teamed with digital and social media strategy and CRM efforts.
Creative includes:
“Tee Time”
The 2011 Jeep Grand Cherokee maintains a best-in-class driving range of more than 500-miles per tank, enabling its drivers and passengers to travel from Pebble Beach to Los Angeles on a single tank. This humorous spot teases that even though your Jeep Grand Cherokee can make that long stretch without filling up, we’re not sure that can be said about its owner.
“Sandbox”
The luxurious interior of the 2011 Jeep Grand Cherokee has everything it needs to play in the same sandbox as other luxury SUVs. With the Selec-Terrain™ Vehicle Management System, other luxury SUVs do not have the true “capability” to play in our sandbox.
“Lower”
Thanks to the advanced technology found in the 2011 Jeep Grand Cherokee with the Quadra Lift™ Air Suspension System, you can clearly raise your standards while lowering fuel consumption.
“Luxury for All”
The luxurious interior of the Jeep Grand Cherokee for rear seat passengers is a story all of its own. The Jeep brand designed and crafted the vehicle with such attention to detail to ensure that luxury was something everyone would notice. As a result, the Jeep grand Cherokee Overland Summit model was named one of Wards’s “10 Best Interiors” this year.
