Euro RSCG Social launches
Euro RSCG Worldwide has officially launched Euro RSCG Social, the newly formalized cross-discipline, cross-leadership social media arm of the global advertising and marketing agency...
Nissan applies new social media tactics for Juke launch
The auto industry is expected to spend about $1.2 billion this year on social media advertising, and that number is projected to grow to...
Belo moves to Media Monitors
Belo Corp. has tapped Media Monitors as the provider of competitive market intelligence in 14 markets which represents 19 broadcast TV stations and two...
Detroit Media Partnership signs with Yahoo!
Detroit Media Partnership (which manages the business functions of the Detroit Free Press and The Detroit News) launched a local ad relationship with Yahoo!...
Bausch + Lomb Crystalens campaign featuring Florence Henderson
Bausch + Lomb, the global eye health company has launched a national TV campaign for its intraocular lens, Crystalens, in several markets. The campaign...
Ford plans Hulu reality show for 2012 Focus
Ford will promote its new Focus in an online reality television show made with Bertram van Munster and Elise Doganieri, creators of
ION launches new look, campaign
ION Television’s new on-air look, which launched 10/4, was developed by Greenwich, CT-based The Brand Gallery (ION Television’s logo and “Positively Entertaining” tagline remain...
MSNBC launching rebranding effort
MSNBC is launching a comprehensive branding initiative 10/11 built around the new vision “Lean Forward,” which captures the network’s mission to become a thought-leader...
Fox: 90% of inventory sold for NLCS playoffs, World Series
Rates for spots during Major League Baseball’s postseason on Fox are up 8% from last year, with about 90% of the ads sold before...
Church
The new product is targeted to consumers looking for lunch, dinner and snack options that are portable. It’s permanent menu item in Church’s Chicken ...
Minneapolis and Department Stores spots revealed
According to Arbitron, Minneapolis, MN is the 16th largest radio market with a population of 2,712,500. According to Media Monitors, the #1 radio advertiser...
B101
Woodpecker Spot:B101, WBEB-FM Philadelphia won the award for best “Station Produced Spot” at the Radio-Mercury Awards held last week in NYC. It was recognized...
NHL campaign asks
The National Hockey League will open the 2010-11 season with a national campaign designed to build on the hope and anticipation and feed the...
Focus 360
Here’s a nice PDF to take a look at: It illustrates the combined market and market strength of Focus360’s Hispanic Radio Network (HRN) and...
Retailers, media managers: How they use radio
At a 9/30 panel session at the 2010 NAB-RAB Radio Show, retailers and buyers for retailers discussed what they want from radio, how they...