Euro RSCG Social launches


Euro RSCG Worldwide has officially launched Euro RSCG Social, the newly formalized cross-discipline, cross-leadership social media arm of the global advertising and marketing agency network. Euro RSCG Worldwide is currently social media or digital AOR for brands including IBM, Akzo Nobel’s Dulux, Charles Schwab, Heineken (USA), Ikea, Lacoste, method, Sanofi-aventis, Sprint, Volvo, Woolmark and last year won the global digital business for EDF, France’s largest energy company, in the biggest digital pitch in the country’s history and was named recently to Unilever’s global digital roster.

In addition to working with these key clients, this new entity has a combined following of more than 100,000 people and posts more than 60 updates per day. The agency uses hashtag #eurorscg for general news and information, and #eurosocial to push social media news and trends over Twitter.

Recent digital and social media milestones at Havas and Euro RSCG include:

Leveraging the power of social media to generate more than 128 million YouTube hits to date for the most-viewed piece of viral commercial content in history, the Evian Rollerbabies.

Launching Akzo Nobel’s Dulux “Let’s Colour” campaign via social media and digital. The documentary of local communities repainting their neighborhoods reached over 400,000 hits with no media investment and became the 12th-most tweeted video in the film category.

Engaging the power of social media across multiple channels to solicit delegates and launch One Young World, the global platform for youth to affect positive social change, which was cited as the ‘Young Davos’ by CNN and welcomed counselors including Kofi Annan, Bob Geldof, Muhammad Yunus and Desmond Tutu.

Gathering more than 17 million supporters for Kofi Annan’s digital-based Tck Tck Tck campaign for climate justice and ushering in a global first: a digital music petition created by our in-house record label, The:Hours.

Winning IBM’s global digital business from Digitas in the biggest digital pitch of 2009, working across the interactive and social media space.

Driving the Dos Equis “Most Interesting Man in the World” campaign across multiple social media platforms resulting in Dos Equis becoming the #1 brand in both the beer and the greater spirits categories on Facebook with over 770,000 fans.

Doubling digital and social media business in China year-to-date with the addition of major accounts such as Dulux, Hershey’s, Balabala and Sun Hung Kai Properties.

Launching The Sisterhood, a one-of-a-kind social marketing lab—using YouTube, Facebook, Twitter and online outreach—that’s by, for and about teenage girls, at Euro RSCG Worldwide PR.

Creating innovative firsts in the social media space from the first global CEO Tweet, to Social Xplorer — the first social media NPD tool, to the first expandable banner ad on YouTube to the first social media car launch.

And finally launching the Social Life and Social Media website and blog, which incorporates contributions from experts from around the world as part of Euro RSCG Social (