Fox: 90% of inventory sold for NLCS playoffs, World Series


Rates for spots during Major League Baseball’s postseason on Fox are up 8% from last year, with about 90% of the ads sold before the first pitch. Fox is 25% to 30% ahead of 2008 ad sales if it stays on the current pace, and double where it stood a year ago, the network said in an e-mail statement.

Advertisers including Chevrolet and Anheuser-Busch, as well as telephone, restaurant and financial-service companies, have made commitments. Spending by marketers on network TV increased 7.2% in the first half of 2010, Kantar Media said last month.

Fox is charging $225,000 for a half-minute ad in the playoffs and $450,000 for 30 seconds during the World Series, according to Bloomberg story.

Fox will air the National League Championship Series and World Series. The NLCS, part of the second round of postseason playoffs, is scheduled to start 10/16, with the World Series beginning 10/27.