Cox Reps, Katz TV, Strata assume control of TVB's e-Port (audio)
In July, 2010, TVB
Barclays lowering US ad estimates
Barclays Capital has lowered its US advertising outlook for 2011, based on weak macroeconomic data:
PepsiCo, NFL renew sponsorship deal
PepsiCo and the National Football League announced the renewal of their long-term partnership with a multi-year agreement to take effect in 2012. The new...
NFL Players picks AMP as AOR
Not long after the dispute has been settled with the NFL, NFL Players, Inc., the exclusive licensing and marketing subsidiary of the NFL Players...
Jackson Hewitt taps 22squared
Jackson Hewitt Tax Service has signed 22squared Atlanta as its new AOR for brand planning, creative, media buying/planning and design responsibilities. The first creative...
Details on UPS's entry into college sports
Andrew Giangola, VP/Strategic Communications, IMG College, gave RBR-TVBR the details of UPS
GM to revamp "Chevy Runs Deep"
General Motors, a year after Chief Marketing Officer Joel Ewanick joined the company, is looking to reinvigorate its “Chevy Runs Deep” campaign because some...
Russell Athletic launches TV effort
This fall, Russell Athletic will make its mark on the college football scene via a campaign designed to demonstrate the power of 'team.' Making...
Women at NBCU, Weinstein pact for Sarah Jessica Parker movie
Women at NBCU, the ad sales, marketing and research initiative Oxygen, Style, iVillage, Telemundo, DailyCandy, Bravo, The “Today” show and other female-skewing primetime shows...
Gannett, Yahoo! to expand ad partnership
In addition to nine of Gannett’s Broadcasting Division markets, all 81 of Gannett’s local publishing organizations already offer Yahoo! advertising as part of their...
UPS jumps into College Sports
IMG College, a division of IMG Worldwide, has signed UPS for a new sponsorship deal into a national marketing platform in college sports. It...
Kia hamsters shuffle in new campaign (video)
A 60-second spot made its television debut during MTV's Video Music Awards (VMAs) on 8/28. The "Share Some Soul" campaign, via David&Goliath, includes television,...
Local Focus, The Event Shop launch "StepOne" search engine (audio)
Dave Demer:
Word has it that Event Marketing budgets are rebounding more quickly than traditional media budgets. Events are great for local business and local...
KBS&P scores BMW for North America
MDC Partners’ Kirshenbaum Bond Senecal & Partners NYC has scored creative for BMW of North America after a review that began in March. KBS&P...
Fox goes to the malls for Fall series
Fox is placing full-motion, flashy video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC...