Junk food product placements replacing ads?
That’s what a Yale University study released on 8/3 claims. While a number of major food and beverage companies have been trying to limit...
El Pollo Loco "Feels the Mexcellence"
Shortly after launching its ¡Feel the Mexcellence! effort that highlights the brand’s flavor and hand-made preparation, the flame-grilled chicken QSR chain is adding four...
TPN is new AOR for Jockey International
Jockey International announced TPN as its U.S. agency of record for integrated marketing communications. Jockey began an agency search in late April as it...
States cutting back tourism ad dollars
Many states are slashing their tourism budgets, moving from national advertising to target market ads, according to a U.S. Travel Association article. About 20...
Fisher, New Vision offer SpotMixer to stations
It’s a sales tool that allows reps the ability to demonstrate the power of on air and online advertising: SpotMixer, provider of web-based video...
Boomers sold on continuing use of the aspirin of their youth.
St. Joseph Aspirin has been around forever – and many people of a certain age remember the distinctive orange flavor that helped get medicine...
SC Johnson splits account and dumps incumbent agency
After more than 50 years of having Draftfcb and its predecessors as its advertising agency, SC Johnson has moved its account to two other...
New agency for Cracker Barrel
Cracker Barrel Old Country Store says its new advertising agency of record is Euro RSCG Chicago. Euro RSCG Worldwide is the largest unit of...
And a tall cool frothy one for the winner
The One Club winnowed down a list of 32 excellent examples of beer commercials going back 15 years to come up with a top...
Changes coming to McDonald
According to McDonald’s, it’s been trying to appease nutritionists and other critics when it comes to the food the chain sells to children. In...
Sony signs as X Factor sponsor
Fox Broadcasting Company, Syco Television and FremantleMedia North America announced Sony Electronics as the official consumer electronics sponsor of “The X Factor,” premiering September...
Red Lobster wants you to
Seafood restaurant chain Red Lobster is going for a new look and looking to expand its customer base, and a cornerstone of the plan...
Comcast and NBCU using dynamic ad insertion
NBCUniversal and parent Comcast announced plans to use dynamic ad insertion in On Demand programming. Dynamic ad insertion, which is a service that allows for advertisements to be easily changed at any time, has begun rolling out in several
Meredith offers performance guarantee to magazine advertisers
Meredith Corporation’s magazine division is now offering marketers a “guaranteed increase in sales for their advertising investment in Meredith magazines.” The new product unveiled...
Nielsen to analyze Wal-Mart retail data
Wal-Mart has reached a deal to provide U.S. store sales info to Nielsen’s Global Customer Insights/North America Consumer units. The agreement will provide sales...