Nielsen to analyze Wal-Mart retail data
Wal-Mart has reached a deal to provide U.S. store sales info to Nielsen’s Global Customer Insights/North America Consumer units. The agreement will provide sales...
Comcast chooses WPP, Publicis shops after review
Dividing the business is necessary for this huge account, which really cannot consolidate with one unit as the merger of Comcast and NBCU created...
Reebok, Swizz Beatz unveil 2011 Reethym of Lite campaign (video)
Reebok Classics and Swizz Beatz unveiled their biggest joint project to date 7/19 in NYC to an audience of global celebrities and influencers: the...
Staples launching back to school effort
The world's largest office products company and destination for back to school, has a new back-to-school campaign via McCann Erickson, New York featuring prime-time...
Starcom MediaVest, ZenithOptimedia renew with Arbitron, Scarborough
The multi-year ratings and software contract renewal with the two Publicis Groupe media agencies provides access to the monthly reports in all PPM markets,...
Jeep launches new effort for 2011 Jeep Grand Cherokee
The campaign, via Global Hue, Southfield, MI, began 7/18 via television, print and digital. Since its introduction, the 2011 Jeep Grand Cherokee has captured...
CCRS promotes five
Katz Media Group’s Clear Channel Radio Sales has promoted Amy Boeka and Emilee Bond in Chicago; Don Kowalewski and Kristen Wittebort in Detroit; and...
ESPN Audio presents "Sports for your Ears" (video)
Via Wieden + Kennedy, ESPN has launched a campaign to support ESPN Audio’s digital offerings, which includes the ESPN Radio App, ESPNRadio.com, downloadable podcasts,...
Heineken Light debuts latest "Occasionally Perfect" moment (video)
“Handlebar Moustache,” the second film in Heineken Light’s new campaign that celebrates consumers’ “occasionally perfect" experiences, is the next step under the “Be a...
Zenith lowers U.S. ad spend prediction to 2.1% growth
Zenith predicts total internet ad spend to grow 12.6% - Mobile marketing will continue to grow - Big 3 social platforms - Facebook, Twitter and
Verklin leaving Canoe Ventures
Canoe Ventures, the advanced television JV of the nation's leading cable companies, announced that CEO David Verklin will be leaving the company at the...
Televisa ad sales down 6% after Slim story
Grupo Televisa SA, the world’s largest Spanish-language broadcaster, reported a drop in Q2 ad sales after a disagreement with billionaire Carlos Slim. The broadcast...
NHL, NBC Sports Group pact on ad sales
Not long after merger of Comcast and NBCU, the NHL and NBC Sports Group announced an agreement on a 10-year television and media rights...
Hillshire Farm launches "So Good. They'll Think It's For Them"
Hillshire Farm’s (Sara Lee Corp.) new national effort, “So Good. They’ll Think It’s For Them,” includes TV, print, radio, online, social media, event marketing,...
USA, Capital One re-up for "Covert Affairs"
The Capital One Venture Card will be highlighted during the second season of the hit series on-air and in original digital content. On-air includes...