KBS&P scores BMW for North America
MDC Partners’ Kirshenbaum Bond Senecal & Partners NYC has scored creative for BMW of North America after a review that began in March. KBS&P...
Fox goes to the malls for Fall series
Fox is placing full-motion, flashy video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC...
ABC says No to "Our Idiot Brother" trailer (video)
The edgy comedy coming out 8/26 from The Weinstein Co. has a few trailer spots currently airing on multiple broadcast and cable networks. One...
Clear Channel supporting 9/11 Memorial with multimedia
It’s a new outdoor, radio and digital PSA effort that honors memories of 9/11 heroes and delivers important 9/11 Memorial: It uses media assets...
Google to pay $500 million for accepting online drug ads
The internet giant has settled a DOJ criminal investigation on allegations it made hundreds of millions accepting ads from online pharmacies (mostly Canadian) that...
Chase Sapphire card launches new effort
You may have seen it: an automated spray painting machine painting a variety of items gold as they travel past it on a conveyor--everything...
GM launching $3 billion global media review
Now that GM has all of its creative agencies in place, the next step for the automaker is a global media review. In its March 2011 10-K, GM reported
Bud Light in review
InBev/Anheuser-Busch’s Bud Light brand, under new U.S. VP/Marketing Paul Chibe, is now in review, asking at least six agencies to submit ideas for U.S....
The Vidal Partnership scores Remy Martin
Remy Cointreau USA has named The Vidal Partnership NY its AOR for the Remy Martin Cognac portfolio. The agency assumes total market work in...
ESPN presenting sponsor for Old School Challenge
DIRECTV is inviting tennis fans to Manhattan’s Lexington Avenue Armory for DIRECTV’s Old School Challenge presented by ESPN on 8/25. The private event precedes...
MLB details "Legends are Born in October" effort (video)
Major League Baseball’s 2011 Postseason campaign will celebrate the excitement of Postseason baseball where a legend can be born at any moment. The campaign...
Abercrombie & Fitch offers money to be off Jersey Shore
Teen clothing retailer Abercrombie & Fitch has offered to pay cast members from MTV's "Jersey Shore" to stop wearing its clothes. In a press...
Rovi, Ford collaborate on digital TV ad program
This is the third campaign Ford has placed on the Rovi Advertising Network in the past year and more evidence that interactive television solutions...
Sara Lee launching deli campaign with radio
Sara Lee Deli announced the launch of “Meat Brought To Perfection,” an integrated marketing campaign to drive increased awareness of its pre-sliced and sliced-to-order...
Time Warner Cable pulls FBN spots aimed at CNBC (video)
The financial cable news wars got a bit ugly on 8/15 when Fox Business Network took a public swing at rival CNBC via spot cable. Monday morning